資源描述：
《我國a股上市傳統(tǒng)紙媒向互聯(lián)網(wǎng)轉(zhuǎn)型分析——基于浙報(bào)傳媒的案例分析》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在行業(yè)資料-天天文庫。
1、僅僅關(guān)注財(cái)務(wù)方面的得失，而應(yīng)該牢牢抓住“大娛樂”的概念，掌握更大的平臺(tái)以及基于平臺(tái)的互聯(lián)網(wǎng)用戶和大數(shù)據(jù)。關(guān)鍵字：互聯(lián)網(wǎng)、轉(zhuǎn)型、大數(shù)據(jù)、全媒體萬方數(shù)據(jù)THERESEARCHOFTHEINTERNETTRANSITIONFORCHINESELISTEDPRINTMEDIAILLUSTRUTEDBYTHECASEOFZHEJIANGDAILYMEDIAGROUPABSTRACTHighvaluationofSecondarymarketofAstockmarketinChinahasgivengoodopportunityforthetraditionalpa
2、percompanytotrasfertothenewinternetmedia.Thispapersummarizesthefiveorientationinthetransformationoftraditionalprintmedia,derivativesforinnovation,reading,electroniccommerce,communityservicesanddiversifiedbusiness.AtpresentsituationofthedomesticA-sharelistedmarket,thebestwayforthe
3、transformationoftraditionalprintmediatoInternetmediaconvergenceisviathecapitalfusionthroughmergerstoacquiretheeconomiesofscaleandtoestablishanetworkplatform,andfinallytransformtothe"entiremedia","entertainment"layout,thepracticeofthetransitionstepsistoaccessfirst,andthenbuildplat
4、form,eventuallyimprovethecontent,thepracticeofthetransitionpointsincludeintegratebetweenmedia;valuetheInternetuserresources;payattentiontofinancialstability;makethewholemediatransformation;Containatalentedteam.Zhejiangnewspapermediamergersandonlinegamingcompanyprovidesreferencefo
5、rdomestictransformationoftraditionalprintmedia.Accordingtozhejiangnewspapermediaexperience,domesticlistedtraditionalprintmediacanmakefulluseofthecapitalmarketinthe萬方數(shù)據(jù)processoftransformationthroughcapitaloperationm&apotentialInternetcompanies.Theinitialobjectofmergersandacquisiti
6、onsisthebestonlinegamecompany,asthenetworkgamecompany'sownentertainmentpropertiesandprintreadingentertainmentcorrespondswithstablefinancialfoundation.Thenextstepstrategyoftransformationisthroughmergeringoracquisiringcompaniesinthefieldsofsportsandfilms.Theprocessofthetransformati
7、onshouldnotonlyfocusonfinancialgainandloss,butalsofirmlygrasptheconceptof"entertainment",andtrytobulidinternetplatformwithnumeroususersanddatas.KEYWORDS：internet,transition,data,newmedia萬方數(shù)據(jù)目錄第1章引言..............................................................11.1研究背景.............
8、........................................
