資源描述：
《環(huán)境ngo基于微博平臺的動員研究——以“綠色和平”為例》由會員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、萬方數(shù)據(jù)comprehensiveunderstandingoftheresearchobject．Inthispart，thegeneralinformationof”greenpeace”wasintroduced，mainlyaboutitsorganizationprofiles，theworkingpatternsandtheusageofsocialmedia,highlightingthecommunicationandactioninitiatingsituationonSinaWei
2、bo．Thesecondandthirdpartofthethesisarecasestudies，throughthe“hazegovernance”and”guardianoftheArctic”launchedbythe”GreenPeace”thistwochaptersproceedtoanalyzehowenvironmentalNGOusemicrobloggingtomobilizeenvironmentalprotectionactionsintermsofdiscourse，rhe
3、toric，thepropagationpath，aswellasthestoryframework．Duetothedifferentfeaturesofthesetwocases，the”Greenpeace”microblogginghastakencompletelytwodifferentstrategies————amildstylefortheformeronetoachievethepurposeofpubliceducationandliteracybymeansofasteadil
4、yproceedingmethod，whileforthelatteroneitadoptedaradicalstyleofmobilizationinwhichthepublicpressurehadbeengiventofulldisplaythroughemotionprovokingaswellastheconstructionofthewholestory．Throughtheanalysisandcomparisonofthetwoissues，theauthorfoundthat’’Gr
5、eenpeace”isgoodatmobilizationimplementationbasedonthecharacteristicsoftheactionitselfunderthepremiseofself-protection．Thefourthchapterismainlyontheattributioncomparisonofthetwoactionsfromthreeperspectives．Firstly,theauthorcomparesthedifferentstrategieso
6、fthetwoactionsadoptedbyenvironmentalNGOsintermsofstrategyandstyle，textselection，andthenarrativeflr鋤e——choosingmildoraggressivemobilizationstyle，focusingonimageorwordsintextselection，andselectingcompleteorfragmentedstoryframeworkisthemajormobilizationstr
7、ategyofenvironmentalNGOsatthemoment．Inaddition，theauthoralsoinvestigatesthecausesfordifferentstrategiesindifferentactionsintermsofthelegitimacyandappropriatenessofmobilizationbody,microbloggingpropagationpathandtheenvironmentalprotectionactions，outlinin
8、gthefeaturesofenvironmentalNGOmicrobloggingmobilizationundersuchcircumstance．ThefifthpartofthepaperfocusesontheimpactofmicrobloggingonenvironmentalNGOslaunchingactions．MicrobloggingprovidesenvironmentalIV萬方數(shù)據(jù)NGOmobilizingwithspac
