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1、萬(wàn)方數(shù)據(jù)AbstractABSTRACTAsthemostinnovativeandenergeticgrowthpoint，Smallandmicroenterprisesplayasignificantroleinincreasingemployment，boomingmarket，maintainingsocialstabilityandpromotingtechnologicalinnovation．Whilesmallandmicroenterprises，thedisadvantagedgroups，facedifficultiesind
2、evelopmentandfindthemselvesstuckintroubleespeciallyaRertheglobalfinancialcrisisin2008，financialdifficultiesbecomingthebottleneckoftheirdevelopment．WiththedevelopmentofInternetFinance，Crowdfunding，anewkindofonlinefinancingmode，isbornandpresentsanexplosivegrowth．ComparedWiththetr
3、aditionalfinancing，crowdfundingfeaturescovenant-lite，highefficiency,lowcostandstrongplatformeffect，whichbreaksofftheshacklesofthetraditionalfinancingandprovidesanewchannelfortoalleviatethefinancingdifficultproblem．Crowdfundingmatcheswellwithsmallandmicroenterprisesandbecomesthe
4、impetusoffundraising．However,enteringChinaforlessthan4years，crowdfundingisstillintheinitialstageofexplorationandhaslotsofshortageanddeficiency．First．thispaperdescribesthebackgroundofthebirthandanalyzesthestatusofcrowdfundingofsmallandmicroenterprises．Bymeansof“FaultTreeAnalysis
5、”，thispaperidentifiestherisksfromtheperspectiveofthethreemainagentsnamelythesmallandmicroenterprises，thepublicinvestors，platformandexternallegalenvironmentbasedonthetheoryofasymmetricinformation，bilateralmarketandenterprisegrowthcycle，andthenusesfuzzyanalyticalhierarchyprocess(
6、FAHP)toassesstherisks．Finally，byvirtueoftheorycombinedwithmodel，countermeasuresandsuggestionsareproposedfrominsideandoutsideofsmallandmicroenterprises，whichincludeoptimizingprojectdesign，buildingincentivemechanismforpublicinvestors，improvingexecutiveforce，acceleratingplatformco
7、nstruction，establishingsoundlegalsystemandSOon．Keywords：Smallandmicroenterprises，Crowdfunding，Riskidentification，Riskprevention萬(wàn)方數(shù)據(jù)目錄目錄第一章緒論??????????????????????．11．1選題背景與研究意義????????????????????11．1．1選題背景???????????????????????????．11．1．2研究意義???????????????????????????．．212研究
8、方法與研究?jī)?nèi)容????????????????????21．2．1研究方法?????????????????
