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1、萬方數(shù)據(jù)華北電力大學(xué)碩士學(xué)位論文AbstractAswearelivinginthismodembrandingage，tradesandgovernmentalagenciesarebecomingevenmoreawareofbrandbuildingandbrandingmanagementthusdevotingmuchmarll)ower'financialresourcesandmaterialsintopromotingbmds．Micro—blogasanewforcesuddenlyrisesinsocialmedia，manygov
2、ernmentalagenciesandenterpriseshavemadeitapowerfulandprevailingmediatoolinbranding，howevercomparetothecomprehensivestrengthandpositionofenterprises，theinfluenceofStateGridCorporationofChinafellfarbehind，especiallyonstudyandapplicationofmiero-blognetwork．BrandingofStateGridCorpor
3、ationofChinashallbeprogressedwithtime．makinguseofnewplatform豁miero-bloginbrandingandpromotingculture，concept，andserviceawareness，letbrandingbemoretransparentandunderstandable，thuspreventingrisksandseizingchances．Thisessaymeanstostudythecurrentissuesandexistingproblemsofpowergrid
4、enterprisesinmanagingmicro—blogplatform，basisonthefeaturesandpropertiesofpublicserviceawareness，startfrommasscommunication，highestquantityofusers，bestpublicpraisesmakemicro—blogareasonablecasetostudy．inordertobuildupaoperationstrategywithguidingsignificanceinapplyingthepublicpro
5、motionofStateGridCorporationofChina．Firstlytherewouldbestudyonthefeatureanalysis，mediacast，brandingtheoryofmicro-blog，secondlytheessaywoulddiscussthebrandingfeatureofStateGridCorporationofChinaandtheanalysisonexistingissuesinbrandcommunication，usingSWOTmethodinanalyzingtheintern
6、alandexternalenvironmentinbrandcommunication，pointouttheimportanceandnecessityofbrandingStateGridCorporationofChinainmicro—blogplatform，alsototalkaboutthecurrentexistingproblemsinbrandcommunicationofothergridpowerenterprises，thusreachingoveralldecisionsandrelevantstrategiesofbra
7、ndimage，publicguidance，servicemarketing,networkpoliticsandmiero-blogoperatingthroughstudyingthosecases．Keywords：micro-blog，power鰣denterprises，brandcommunicationstrategy，SWOTanalysis萬方數(shù)據(jù)華北電力大學(xué)碩士學(xué)位論文目錄摘要????????????????????????????????IAbstract?????????????????????????????????????
8、??一II第1章緒論?????????????????????????????11．1研究背景
