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1、實(shí)用標(biāo)準(zhǔn)本科生畢業(yè)論文鄭州市會(huì)展業(yè)發(fā)展的現(xiàn)狀及對(duì)策研究姓 名學(xué) 號(hào)?！ I(yè)指導(dǎo)教師2012年5月20日文檔實(shí)用標(biāo)準(zhǔn)摘要隨著“中原經(jīng)濟(jì)區(qū)”發(fā)展戰(zhàn)略的逐步推進(jìn)和河南經(jīng)濟(jì)的快速發(fā)展，會(huì)展業(yè)取得了突飛猛進(jìn)的進(jìn)展。與此同時(shí)，鄭州市“中部會(huì)展之都”的發(fā)展戰(zhàn)略也逐步實(shí)施。但鄭州會(huì)展業(yè)想要保持良好的競(jìng)爭(zhēng)力，能夠在國(guó)內(nèi)會(huì)展業(yè)中脫穎而出，并且通過(guò)會(huì)展業(yè)來(lái)帶動(dòng)鄭州乃至整個(gè)中部經(jīng)濟(jì)圈的經(jīng)濟(jì)文化的快速發(fā)展，那么認(rèn)清目前鄭州會(huì)展業(yè)發(fā)展的現(xiàn)狀特點(diǎn)，存在的問題，發(fā)展的機(jī)遇顯得尤為重要。本篇論文通過(guò)學(xué)習(xí)國(guó)內(nèi)外會(huì)展業(yè)發(fā)展的趨勢(shì)和規(guī)律，回顧?quán)嵵莸臅?huì)展業(yè)發(fā)展歷程，結(jié)合鄭州的地理環(huán)境，區(qū)位優(yōu)勢(shì)，文化氛圍，產(chǎn)品特色等各
2、種因素，對(duì)鄭州會(huì)展業(yè)進(jìn)行全面的研究與分析。筆者在研究中參考了大量的相關(guān)文獻(xiàn)資料，還進(jìn)行了必要的實(shí)地考察，綜合運(yùn)用數(shù)字分析，對(duì)比分析和SWOT分析等相結(jié)合的方式，旨在認(rèn)清鄭州在發(fā)展會(huì)展業(yè)中的發(fā)展現(xiàn)狀，市場(chǎng)定位、優(yōu)勢(shì)與不足，以期提出突破性的，創(chuàng)新性的，合理化的對(duì)策。關(guān)鍵詞：鄭州；會(huì)展業(yè)；對(duì)策；分析文檔實(shí)用標(biāo)準(zhǔn)AbstractWiththe"CentralPlainseconomyarea"developmentstrategystepbystepandtherapiddevelopmentofHenaneconomy,theConventionandexhibitionindustr
3、yhasmademakeaspurtofprogressprogress.Atthesametime,ZhengzhouCity,"thecentralexhibitioncity"developmentstrategyalsograduallyimplemented.ButtheZhengzhouexhibitionindustrytomaintainagoodcompetitiveedge,inthedomesticexhibitionindustrytalentshowingitself,andthroughtheexhibitionindustrytodriveZheng
4、zhouandeventheentirecentraleconomiccircleandtheeconomicandculturaldevelopment,thenrecognizetheZhengzhouConventionandexhibitionindustrydevelopmentpresentsituation,existingproblems,developmentopportunityisveryimportant.Inthispaper,throughthestudyofdomesticandinternationalexhibitionindustrydevel
5、opmenttrendandregularity,areviewofZhengzhou'sexhibitionindustrydevelopmentcourse,through,combinedwiththegeographicalenvironmentinZhengzhou,locationadvantages,culturalatmosphere,productfeaturesandotherfactors,theZhengzhouConventionandexhibitionindustrytoconductacomprehensivestudyandanalysis.Th
6、eauthorinreferencetothelargeamountofliterature,butalsothenecessaryfieldwork,theintegrateduseofdigitalanalysis,comparativeanalysisandSWOTanalysiscombining,designedtorecognizeZhengzhouinthedevelopmentofexhibitionindustryinthedevelopmentofthecurrentsituation,marketpositioning,advantagesanddisadv
7、antages,inordertomakeabreakthrough,innovationinnature,rationalcountermeasure.KeyWords:Zhengzhou;exhibitionindustry;countermeasures;analysis文檔實(shí)用標(biāo)準(zhǔn)目錄引言1一、鄭州會(huì)展業(yè)發(fā)展現(xiàn)狀1（一）會(huì)展場(chǎng)館設(shè)施先進(jìn)，在國(guó)內(nèi)會(huì)展場(chǎng)館中位居前列1（二）展會(huì)數(shù)量和規(guī)模增長(zhǎng)迅速，產(chǎn)業(yè)規(guī)模不斷壯大2（三）品牌展會(huì)快速成長(zhǎng)，影響力不斷增強(qiáng)2二、鄭州發(fā)展會(huì)展業(yè)的S
