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1、RESEARCH0NDEVELOPMENTSTRATEGYFORBANK0FCHlNAHEZHOUBRANCHABSTRACTWithconstantchangesincompetitioninthebankingsector，competitionamongfinancialinstitutionsisbecomingfiercer．Atpresent，itisanurgentissueforeverycommercialbanktoexplorewaystopromotegreaterdevelopmentforsecondar
2、ybranchesinordertoachievestridingprogressofitsheadoffice．ThisthesistakesBankofChinaHeZhouBranchatitsresearchobject．Itoffersdetailedanalysisonthebank’Sgeneralconditions，suchasthecircumstancesunderwhichthebankwasestablished，thebank’Sframeworkofstructure，itsoutletsandcust
3、omers，dominantbusiness，profit—makingcapability，humanresources，aswellaSitsinternaladvantagesanddisadvantages．Afterfullyanalyzingitsinternaldevelopmentconditions，thethesis，byapplyingPESTmodelandMichaelPorter’SFiveForcesModel，goesontoexplorevariousexternalfactorswhichinfl
4、uenceitsdevelopment，includingpoliticalandlegalconditions，economicenvironment，socialcircumstances，ethnicalconditionsandcompetitiveenvironment．ThenthethesisoffersstrategicmeaSuresforthebankbaSedonSWOTanalysismodel．Thethesissuggeststhatthebank，inaccordancewithitsworkinggu
5、idelinesof“Adjustingstructure，EnlargingScale，PreventingrisksandRaisingStandards”，shouldcontinuetopromotedepositandloanbusiness，focusondevelopingintermediarybusiness，greatlystrengthencustomerbasis，makemoreeffortsonconstructionofservicechannels，andimprovecorporateoperati
6、onandmanagementinanall—roundway，SOastorealizeitsprimegoalsofenhancingitscompetitivenessandcapabilityforsustainabledevelopment．Inthisway，thebankstrivestoadvancingintooneofthemedium—levelsecondarybranchesinGuangxiwithinthenext3t05yearsandfinallyachievingitsstrategicgoalo
7、fbuildingthebestlocalcommercialbank．Atlast，thethesispointsoutthatvariousstrategicmeasuresshouldbecarriedouttosecuretherealizationoftheabove—mentionedgoals，includingoptimizationoforganizationalstructureandstrategicmeasuresconcerningproduct，marketing，resourceallocation，r
8、iskmanagementandcorporateculture．L”?o=_I一：}‘Keywords：BankofChinaHeZhouBranchDevelopmentStrategyIII目錄摘要???????????????
