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1、學(xué)校代碼:10200研究生學(xué)號(hào):2012101013分類號(hào):密級(jí)??無碩士學(xué)位論文中美時(shí)邋條志中美容廣告的氣問風(fēng)-解決”模式對(duì)比研究AContrastiveStudyofProblem-SolutionPatterninChineseandAmericanBeautyAdvertisementsinFashionMagazine作者:劉巖指導(dǎo)教師:郭薔副教授一級(jí)學(xué)科:外國語言文學(xué)二級(jí)學(xué)科:外國語言學(xué)及應(yīng)用語言學(xué)研究方向:語篇分析學(xué)位類型:學(xué)術(shù)碩士東北師范大學(xué)學(xué)位評(píng)定委員會(huì)2015年5月學(xué)校代碼:10200研究生學(xué)號(hào):2012101013分類號(hào)
2、:H0密級(jí):無碩士學(xué)位論文中美時(shí)尚雜志中美容廣告的“問題-解決”模式對(duì)比研究AContrastiveStudyofProblem-SolutionPatterninChineseandAmericanBeautyAdvertisementsinFashionMagazine作者:劉巖指導(dǎo)教師:郭薔副教授一級(jí)學(xué)科:外國語言文學(xué)二級(jí)學(xué)科:外國語言學(xué)及應(yīng)用語言學(xué)研究方向:語篇分析學(xué)位類型:學(xué)術(shù)碩士東北師范大學(xué)學(xué)位評(píng)定委員會(huì)2015年5月AbstractTheProblem-Solutionpattern,asoneofthetypicaldisco
3、ursepatterns,hasbeenexploredbymanyresearchers.Winter(1976)firstproposedthefourbasicelementsofthispattern:Situation-Problem-Response-Evaluation.LaterHoey(1983)elaboratedthispatternandbelievedthispatternwasthebasicminimumdiscoursepatternandcouldbeappliedtomanytextswithdiffere
4、ntgenres.Beautyadvertisement,asaspecificgenre,hasarousedresearchers’attentionrecentyearsandtherearemanyrelevantstudiesonitfromdifferentperspectives,butuntilnowthereisn’tmuchresearchonthecontrastiveanalysisofbeautyadvertisementsfromtheperspectiveofProblem-Solutionpattern.Thu
5、sthisthesisattemptstomakeacontrastiveanalysisofChineseandAmericanbeautyadvertisementsinfashionmagazinefromtheperspectiveofProblem-Solutionpattern,bothatthemacro-levelandmicro-levelandtriestoanswerthefollowingquestions:1.WhatarethesimilaritiesanddifferencesoftheProblem-Solut
6、ionpatterninChineseandAmericanbeautyadvertisementsinfashionmagazineatthemacro-level,i.e.fromtheperspectiveofthefrequencyofeachelement,thegeneralpatternoftheelementsandthecharacteristicsoftheProblemandResponseelements?2.WhatarethesimilaritiesanddifferencesoftheProblem-Soluti
7、onpatterninChineseandAmericanbeautyadvertisementsinfashionmagazineatthemicro-level,i.e.fromtheperspectiveofthelexicalsignalsandclauserelations?3.WhydodifferencesoftheProblem-SolutionpatternexistinChineseandAmericanbeautyadvertisementsinfashionmagazine?Inordertosolvetheabove
8、problems,30Chineseand30AmericanbeautyadvertisementswritteninProblem-Solutionpatter