資源描述：
《網(wǎng)購調(diào)查英文版》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在工程資料-天天文庫。
1、.HistoryEnglishentrepreneurMichaelAldrichinventedonlineshoppingin1979?HissystemconnectedamodifieddomesticTVtoareal-timetransactionprocessingcomputerviaadomestictelephoneline?Hebelievedthatvideotex,themodifieddomesticTVtechnologywithasimplemenu-drivenhuman-computerinterface,wasa
2、'new,universallyapplicable,participativecommunicationmedium一thefirstsincetheinventionofthetelephone/Thisenabled'closed'corporateinformationsystemstobeopenedto'outside'correspondentsnotjustfortransactionprocessingbutalsofore-messagingandinformationretrievalanddissemin且tion,later
3、knownase-business?Hisdefinitionofthenewmasscommunicationsmediumasfparticipative'wasfundamentallydifferentfromthetraditionaldefinitionsofmasscommunicationandmassmediaandaprecursortothesocialnetworkingontheInternet25yearslater.InMarch1980hewentontolaunchRedifon'sOfficeRevolution,
4、whichallowedconsumers,customers,agents,distributors,suppliersandservicecompaniestobeconnectedon-linetothecorporatesystemsandallowbusinesstransactionstobecompletedelectronicallyinreal-time.Advantages1?ConvenienceOnlinestoresareusuallyavailable24hoursaday,andmanyconsumershaveInte
5、rnetaccessbothatworkandathome?Otherestablishmentssuchasinternetcafesandschoolsprovideinternetaccessaswell.Incontrast,visitingaconventionalretailstorerequiresti?且velandmusttakeplaceduringbusinesshours.Intheeventofaproblemwiththeitem(e.g.,theproductwasnotwhattheconsumerordered,th
6、eproductwasnotsatisfactory),consumersareconcernedwiththeeaseofreturninganiteminexchangeforeitherthecorrectproductorarefund.Consumersmayneedtocontacttheretailer,visitthepostofficeandpayreturnshipping,andthenwaitfor且replacementorrefund.Someonlinecompanieshavemoregenerousreturnpol
7、iciestocompensateforthetraditionaladvantageofphysicalstores?Forexample,theonlineshoeretailerZappos.comincludeslabelsforfreereturnshipping,anddoesnotchargearestockingfee,evenforreturnswhicharenottheresuItofmerchanterror.(Note：IntheUnitedKingdom,onlineshopsareprohibitedfromchargi
8、ngarestockingfeeiftheconsumercancelstheirorderinaccord
