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1、湖北工業(yè)大學(xué)商貿(mào)學(xué)院畢業(yè)論文摘要證券經(jīng)紀(jì)業(yè)務(wù)是國(guó)內(nèi)證券公司的三大支柱業(yè)務(wù)之一。目前，傳統(tǒng)證券經(jīng)紀(jì)業(yè)務(wù)正面臨著極為嚴(yán)峻的挑戰(zhàn)，浮動(dòng)傭金制、加入WTO后競(jìng)爭(zhēng)主體的增加、監(jiān)管制度的變革等都使證券經(jīng)紀(jì)業(yè)務(wù)競(jìng)爭(zhēng)日趨白熱化。為應(yīng)對(duì)挑戰(zhàn)，證券經(jīng)紀(jì)業(yè)務(wù)必須大力創(chuàng)新以擺脫困境，爭(zhēng)取進(jìn)一步的發(fā)展。因此，對(duì)我國(guó)證券經(jīng)紀(jì)業(yè)務(wù)進(jìn)行創(chuàng)新戰(zhàn)略研究對(duì)于其發(fā)展具有現(xiàn)實(shí)意義。本文試圖在創(chuàng)新理論的指導(dǎo)下，對(duì)我國(guó)證券經(jīng)紀(jì)業(yè)務(wù)的現(xiàn)狀進(jìn)行了一些簡(jiǎn)要部析，尋找出當(dāng)前我國(guó)證券經(jīng)紀(jì)業(yè)務(wù)創(chuàng)新發(fā)展的一些實(shí)用性策略。文章從我國(guó)證券經(jīng)紀(jì)業(yè)務(wù)現(xiàn)狀進(jìn)行深入分析，較為系統(tǒng)地研究了券商的技術(shù)創(chuàng)新、營(yíng)銷創(chuàng)新和核心競(jìng)爭(zhēng)力培育問題。結(jié)合當(dāng)代券商業(yè)務(wù)發(fā)
2、展的新趨勢(shì)，論述了證券經(jīng)紀(jì)業(yè)務(wù)網(wǎng)絡(luò)化經(jīng)營(yíng)、集約化經(jīng)營(yíng)和營(yíng)銷模式變革中技術(shù)創(chuàng)新手段的應(yīng)用。文章還研究了國(guó)外證券經(jīng)紀(jì)業(yè)務(wù)營(yíng)銷，重點(diǎn)分析了證券經(jīng)紀(jì)業(yè)務(wù)中營(yíng)銷策略的運(yùn)用和網(wǎng)絡(luò)經(jīng)紀(jì)下的營(yíng)銷對(duì)策。關(guān)鍵詞：證券公司、經(jīng)紀(jì)業(yè)務(wù)、業(yè)務(wù)創(chuàng)新-21-湖北工業(yè)大學(xué)商貿(mào)學(xué)院畢業(yè)論文AbstractStockbrokingbusinessisoneofthethreepillarbusinessesofdomesticsecuritiescompanies.Nowtraditionalstockbrokingbusinessisfacingreverechallenges．Manychangesmakeit
3、scompetitiontendtobeincandesce，suchasfreecommission，theincreasingcompetitorsafterjoiningWTO，changeofsupervisesystemetc．Toreplythechallenges，securitycompaniesmuststronglyinnovatetogetawayfromthepredicament，andstriveforthefurtherdevelopment．Therefore．ithaspracticalsignificancethattodosomestrate
4、gyresearchonbrokingbusinessinnovation．Basedoninnovationtheory,thepapertriestofindsomepracticalinnovationstrategyfordomesticstockbrokingbusiness.Byanalyzingstockbrokingbusinesssituation，thepaperdoessomesystemicresearchontechnicalinnovation，marketinginnovationandcorecompetencecultivationofsecur
5、itiescompanies．Byresearchofnewtrendofstockbrokingbusiness，thepaperdiscussestechnicalinnovationmeasuresthatareappliedinonlinetradeandconcentratetrade；changeofmarketingmode.KeyWords：securitiescompanies，stockbrokingbusiness，businessinnovation-21-湖北工業(yè)大學(xué)商貿(mào)學(xué)院畢業(yè)論文目錄摘要................................
6、............................ⅠAbstract..........................................................Ⅱ目錄............................................................Ⅲ緒論.............................................................11.證券經(jīng)紀(jì)業(yè)務(wù)的基本概述...........................................21.1證券經(jīng)紀(jì)業(yè)務(wù)的基本概
7、念..........................................21.2證券經(jīng)紀(jì)業(yè)務(wù)的基本特點(diǎn)..........................................31.3證券經(jīng)紀(jì)業(yè)務(wù)遵循的原則..........................................41.4證券公司經(jīng)紀(jì)業(yè)務(wù)創(chuàng)新的必要性....................................41.4.1經(jīng)紀(jì)業(yè)務(wù)的創(chuàng)新是經(jīng)紀(jì)業(yè)務(wù)持續(xù)發(fā)展的本質(zhì)要.....
