超市假日促銷策略研究

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1、大連工業(yè)大學(xué)本科畢業(yè)設(shè)計(jì)（（論文（論文）題目題目：題目：：：超市假日促銷策略研究超市假日促銷策略研究子題子題：子題：：：學(xué)生姓名：專業(yè)：工商管理班級(jí)學(xué)號(hào)：工商052-12摘摘摘要要要隨著假日的增多和人民生活水平的提高，假日經(jīng)濟(jì)正在迅速發(fā)展并日趨成熟。假日經(jīng)濟(jì)所蘊(yùn)藏的巨大商機(jī)也更為商家所重視。為了在激烈的競(jìng)爭(zhēng)環(huán)境中獲取有利地位，超市在進(jìn)行假日促銷上做出了很多努力。但不可否認(rèn)的是，在獲取經(jīng)濟(jì)利益的同時(shí)，仍有許多不可忽視的問(wèn)題，阻礙其更好的發(fā)展。因此如何制定正確可行的假日促銷策略，成為超市打開假日經(jīng)濟(jì)寶庫(kù)大門的

2、金鑰匙。文章通過(guò)深度訪談等方法，從對(duì)市場(chǎng)現(xiàn)狀，警示容易出現(xiàn)的誤區(qū)的分析，為如何做好活動(dòng)前的準(zhǔn)備提出良好的建議，保證促銷活動(dòng)順利進(jìn)行。根據(jù)上述情況的分析，從現(xiàn)實(shí)出發(fā)，提出一些具體可行的促銷策略和后期工作的完善。最后是對(duì)文章的總結(jié)，由之前的分析結(jié)果，得出有效制定正確可行假日促銷的建議和步驟，確定其對(duì)超市在假日經(jīng)濟(jì)中獲取重要商機(jī)所起到的積極促進(jìn)作用。關(guān)鍵詞關(guān)鍵詞：關(guān)鍵詞：：：假日假日假日;假日;;;超市超市超市;超市;;;促銷策略促銷策略促銷策略促銷策略IABSTRACTWiththeholidaysandth

3、eincreaseinpeople'slivingstandards,holidaysandtherapiddevelopmentofeconomyisbecomingmature.Holidaybythetremendouseconomicopportunitiesaremorevaluedbybusinesses.Intensecompetitioninordertoobtainanadvantageouspositionintheenvironment,supermarketsduringtheho

4、lidaystomakealotofpromotionalefforts.However,itisundeniablethat,ineconomicbenefitsatthesametime,therearestillmanyissuesthatcannotbeignored,thathinderitsbetterdevelopment.Sohowtoformulateaviableholidaysalescorrectstrategy,asatreasure-houseofthesupermarkett

5、oopenholidaygoldenkeytothedoor.Throughmethodssuchasdepthinterviews,fromthestatusquoofthemarket,warningpronetoerrorsofanalysis,howtodoagoodjobofpreparationbeforetheeventputforwardagoodproposal,andensurethesmoothconductofpromotionalactivities.Basedontheabov

6、eanalysis,fromthepracticalpointofview,possibletomakesomespecificmarketingstrategiesandworktoimprovethelatter.Finally,asummaryofthearticle,fromtheresultsoftheanalysis,obtainedtherighttodevelopfeasibleandeffectivepromotionalholidayrecommendationsandstepstod

7、eterminetheirimpactonthesupermarkettogetintheholidaybusinessplayedanimportantroleinpromotingthepositive.keywords：：：Holidays;Supermarket;PromotionstrategyII目目目錄錄錄引言............................................................................................

8、...................................1第一章超市假日促銷相關(guān)理論...............................................................................21.1外部因素...............................................................................