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1、全域旅游視角下富平縣旅游業(yè)精準扶貧研究摘要近年來，隨著旅游的快速發(fā)展，全域旅游和精準扶貧也日益成為人們關(guān)注的焦點問題。旅游業(yè)和農(nóng)村經(jīng)濟發(fā)展碰撞出了新的火花，樹立“全域旅游”理念，將旅游開發(fā)與精準扶貧緊密結(jié)合，不僅可以提高貧困地區(qū)旅游資源開發(fā)利用率，而且可以使二者之間實現(xiàn)良性互動，有利于推進貧困地區(qū)經(jīng)濟水平的提高。本文以陜西省富平縣為研究對象,以國內(nèi)外及前人的研究成果為基礎，結(jié)合富平縣當前旅游發(fā)展現(xiàn)狀，深入探討富平縣發(fā)展旅游中存在的問題，站在全域旅游的視角下審視富平縣未來的發(fā)展，如何在推動縣域經(jīng)濟發(fā)展的前提下，最優(yōu)化開發(fā)富平縣的旅游資源，拓
2、展出符合市場需求的旅游產(chǎn)品，同時借助全媒體營銷的優(yōu)勢，提高富平縣的知名度，助力富平旅游扶貧發(fā)展。關(guān)鍵詞：全域旅游；精準扶貧；縣域旅游；富平縣AbstractInrecentyears,withtherapiddevelopmentoftourism,globaltourismandprecisionpovertyalleviationhasincreasinglybecomethefocusofattention.Tourismandruraleconomicdevelopmenthitanewspark,establishthe"glo
3、baltourism"concept,tourismdevelopmentandprecisionpovertyalleviationwillbecloselyintegrated,notonlycanimprovethedevelopmentandutilizationoftourismresourcesinpoorareas,andcanmakeabenigninteractionbetweenthetwo,Isconducivetopromotingtheeconomiclevelofpoorareastoimprove.Based
4、ontheresearchresultsofFupingCounty,thispapertakesFupingCountyofShaanxiProvinceastheresearchobject,anddiscussesthecurrentsituationoftourismdevelopmentinFupingCounty,andexplorestheproblemsinthedevelopmentoftourisminFupingCounty,andlooksatFuPingfromtheperspectiveofglobaltour
5、ismThefuturedevelopmentofthecounty,howtopromotethedevelopmentofcountyeconomyunderthepremiseoftheoptimaldevelopmentofFupingCountytourismresourcestoexpandinlinewithmarketdemandfortourismproducts,whiletheadvantageoffullmediamarketingtoimprovethevisibilityofFupingCounty,Pover
6、tyalleviationanddevelopment.Keywards:Globaltourism;precisionpovertyalleviation;Countytourism;Fupingcounty目錄TOCo"1-2"hzuHYPERLINKl"_Toc480662869"摘要IHYPERLINKl"_Toc480662870"AbstractIIHYPERLINKl"_Toc480662871"目錄IIIHYPERLINKl"_Toc480662872"一、緒論1HYPERLINKl"_Toc480662
7、873"（一）研究背景及意義1HYPERLINKl"_Toc480662874"（二）研究方法及內(nèi)容1HYPERLINKl"_Toc480662875"二、文獻綜述和理論概念2HYPERLINKl"_Toc480662876"（一）文獻綜述2HYPERLINKl"_Toc480662877"（二）理論概念3HYPERLINKl"_Toc480662878"三、全域旅游推進旅游業(yè)精準扶貧的意義4HYPERLINKl"_Toc480662879"（一）全域旅游為精準扶貧提供了有力支撐4HYPERLINKl"_Toc4806628
8、80"（二）全域旅游是精準扶貧的發(fā)展動力4HYPERLINKl"_Toc480662881"四、研究區(qū)概況4HYPERLINKl"_Toc480662882"（一）富平縣基本概況4HYPE
