基于游客體驗(yàn)的濱海旅游開(kāi)發(fā)策略研究

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1、楊卿本科生畢業(yè)設(shè)計(jì)（論文）基于游客體驗(yàn)的濱海旅游開(kāi)發(fā)策略研究所在學(xué)院：城市與資源環(huán)境學(xué)院專業(yè)：旅游管理姓名：楊卿學(xué)號(hào)：1340420057指導(dǎo)教師:顏敏完成日期：2017年4月25日楊卿目錄摘要···················································IAbstract················································II一、緒論················································1（一）選題背景·······················

2、·················1（二）研究意義和目的··································1二、研究綜述和理論基礎(chǔ)·································2（一）國(guó)內(nèi)外研究現(xiàn)狀··································2（二）基礎(chǔ)理論II楊卿········································3三、濱海旅游發(fā)展分析····································4（一）濱海旅游資源分析···························

3、·····4（二）游客體驗(yàn)價(jià)值研究································5四、濱海游客體驗(yàn)需求分析·······························5（一）問(wèn)卷設(shè)計(jì)與調(diào)查方法······························5（二）旅游者自身因素分析······························5（三）基于濱海旅游地各要素對(duì)旅游者需求的分析··········6（四）旅游者對(duì)濱海旅游產(chǎn)品的要求與期望················8（五）針對(duì)濱海旅游旅游者的需求因素小結(jié)················8II楊卿五

4、、中國(guó)濱海旅游資源開(kāi)發(fā)策略研究·························8（一）我國(guó)濱海旅游產(chǎn)品開(kāi)發(fā)狀況和現(xiàn)存問(wèn)題··············9（二）我國(guó)濱海旅游產(chǎn)品開(kāi)發(fā)策略·························10六、結(jié)語(yǔ)·················································12（一）研究結(jié)論·········································12II楊卿（二）不足之處·········································13參考文獻(xiàn)·········

5、······································14致謝···················································17附錄···················································18I楊卿I摘要在全球休閑旅游度假的產(chǎn)品中，濱海旅游是其中最主要的之一，對(duì)濱海旅游的開(kāi)發(fā)，設(shè)計(jì)產(chǎn)生重大影響的因素中游客體驗(yàn)占很大比重。近年來(lái)旅游產(chǎn)品市場(chǎng)中的競(jìng)爭(zhēng)十分激烈，特別是主打著濱海旅游產(chǎn)品的開(kāi)發(fā)地產(chǎn)品相似性過(guò)高，所以當(dāng)前非常要緊的便是對(duì)濱海城市開(kāi)展有特色性的開(kāi)發(fā)?，F(xiàn)在基于游客體

6、驗(yàn)的濱海旅游開(kāi)發(fā)研究?jī)?nèi)容不多，大多學(xué)者都將研究重心放在旅游資源的保護(hù)以及評(píng)價(jià)上，屬于第三產(chǎn)業(yè)的旅游行業(yè)，它所生產(chǎn)的產(chǎn)品的客戶群體是游客，從游客體驗(yàn)的角度研究開(kāi)發(fā)濱海旅游資源，既能最大程度的利用資源，又能滿足游客的需求，可以說(shuō)是一種雙贏的方法。這篇文章把濱海旅游開(kāi)發(fā)當(dāng)做研究對(duì)象正是在當(dāng)前這個(gè)大環(huán)境下做出的抉擇。本文將當(dāng)前濱海旅游市場(chǎng)作為發(fā)展背景，在查閱文獻(xiàn)和問(wèn)卷調(diào)查的研究基礎(chǔ)上，基于游客體驗(yàn)的角度，對(duì)我國(guó)的濱海旅游進(jìn)行策略開(kāi)發(fā)研究。關(guān)鍵詞：濱海旅游；游客體驗(yàn)；旅游資源開(kāi)發(fā)AbstractCoastaltourismisoneofthemostimportantproducts

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