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1、波士頓咨詢顧問公司服務(wù)模式的啟示南洋林德年終會議2002年2月1日北京南洋林德投資顧問有限公司AGENDABCG’sAchievementsBCG’sStrategicServiceVision(SSV)BCG’sDilemmainChinaHinttoNeolinde北京南洋林德投資顧問有限公司GROWNBYGREATPEOPLEWITHGREATMIND19632consultingstaff1officeinBoston?$company20002,370consultingstaff50officesworldwideBillion$company北京南洋林德投資顧問有限公司HI
2、GHLYINTEGRATEDSTRATEGICSERVICEVISION(SSV)TargetMarketSegment“Tohelptheworld’sbestorganizationsmakeadecisiveimpactontheirdirectionandperformance”2.ServiceConcept3.OperatingStrategyClientscomefirstWorkingwithclientsRespectindividualsWorkingasateamThestrategicperspectiveExpandingtheArtofpossible4.Se
3、rviceDeliverySystemInsightImpactTrust北京南洋林德投資顧問有限公司BELIVEINVALUECREATIONBYINTELLECTANDCREDIBILITYInsightImpactTrustInsightClearunderstandingoftheinner natureofsomespecificthingImpactPowerofanevent,idea,etc.to producechangesTrustConfidenceinthehonesty,integrity, reliabilityetc.ofanotherpersonand t
4、hing北京南洋林德投資顧問有限公司NOTONLYTALKTHETALKBUTALSOWALKTHEWALKMostimportantelementsQualityandcostcontrolInvestment“Happy”employee“Happy”clientWOM,relationship marketingandclient developmentSelfselectionprocessEvaluationandfeedbackBillabilityandutilization managementTieroneInvestmentonclientRecruitingandt
5、rainingTosparkthebreakthroughideasforourclients,businessenterprisesandsocietyatlargeToinspiretheverybestpeoplewithunparalleledopportunitiesforprofessionalandpersonalgrowth therebyforgingalifelongbond北京南洋林德投資顧問有限公司NITTY-GRITTYMUSTSUPPORTTHEGLAMORStaffingCaseteammanagementKnowledgemanagementsystemS
6、trategicinstitutionResearchProductionOthersupportfunctionsProfitabilitymanagement北京南洋林德投資顧問有限公司STILLAPARADOXINCHINAClientLowpurchasingpowerUnsophisticated/”Fundamental” problemsBCGHighcostAdvantageinsolvingmarketoriented complexity北京南洋林德投資顧問有限公司W(wǎng)HATSHOULDBEOURSSV?TargetMarketSegmentWhomarewegoing
7、to serve?Onwhat?Inwhatmanner?ServiceConceptImportantelementsHowshoulditbeperceived?Effortssuggestedintermsof: Servicedesign? Servicedelivery? Marketing?OperationStrategyMostimportantelements?Investmentfocus?Qualityandc
