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1、目錄酒店行業(yè)新格局帶來新機(jī)遇..........................................................................................................6行業(yè)概述：多層次品牌構(gòu)筑中國酒店業(yè)格局...........................................................................................................6行業(yè)周期：經(jīng)濟(jì)企
2、穩(wěn)酒店行業(yè)長期向好..................................................................................................................9行業(yè)現(xiàn)狀：酒店業(yè)供需改善，經(jīng)濟(jì)型仍占主導(dǎo).....................................................................................................14發(fā)展趨勢：中端酒店
3、正崛起，品牌連鎖成趨勢.....................................................................................................19華住酒店（HTHT）：華麗轉(zhuǎn)型劍指中端酒店龍頭.......................................................................23中國連鎖酒店領(lǐng)軍集團(tuán)....................................
4、......................................................................................................23中端盈利能力較強(qiáng)，加盟模式表現(xiàn)亮眼................................................................................................................27堅(jiān)定轉(zhuǎn)型升級戰(zhàn)略，重視會員體系建設(shè)....
5、............................................................................................................30首旅酒店（600258）：收購如家加快全國布局............................................................................34首旅如家躋身國內(nèi)三大酒店集團(tuán)...............................
6、............................................................................................34如家：順勢而為發(fā)展中端和加盟店........................................................................................................................37首旅：背靠北京市國資委，酒店業(yè)務(wù)是核心......
7、...................................................................................................39首旅如家：提高中端占比，加盟擴(kuò)張?zhí)崴?............................................................................................................41錦江股份（600754）：并購整合躋身行業(yè)龍頭...
8、.........................................................................44資產(chǎn)并購造就中國酒店行業(yè)霸主.......................................................................................................................
