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1、北京財貿(mào)職業(yè)學院畢業(yè)設計畢業(yè)設計題目： 淺析蘋果公司系部（院）： 國際教育學院系專業(yè)： 國際商務 學號： 2009826007姓名： 李詩洋指導教師： 商和功 23北京財貿(mào)職業(yè)學院畢業(yè)設計內(nèi)容摘要坐落于美國硅谷的蘋果股份有限公司（Apple，Inc.）是全球第一大手機廠商，是全球最大的PC廠商，也是世界上市值最大的上市公司，其核心業(yè)務是電子科技產(chǎn)品?，F(xiàn)在正以全球第一的位置占領著市場，截止到2012年2月底，蘋果市值在派息預期的刺激下大漲，一舉突破5000億美元關口。如此高的成就，是從何而來呢，讓我們分析一下。關鍵詞：企業(yè)文化營銷戰(zhàn)略發(fā)展前
2、景23北京財貿(mào)職業(yè)學院畢業(yè)設計目錄一、企業(yè)文化——蘋果公司的概述·····························1二、企業(yè)理念···············································41、忘記一切，從頭開始·····································52、專注于設計············································53、敢于創(chuàng)新··············································54、堅定的信念——堅信蘋果比其他所有公司都強··
3、············55、永不服輸·············································66、時刻關注細節(jié)··········································67、保密至高無上··········································68、23北京財貿(mào)職業(yè)學院畢業(yè)設計主導市場才是最重要的事································6總結·················································6三、產(chǎn)品概述·········
4、·······································7（一）產(chǎn)品分類···········································7（二）主要產(chǎn)品介紹·······································81、ipad簡介···········································82、iphone簡介·········································93、imac簡介··········································
5、9下一代蘋果imac的猜想································10四、蘋果公司市場整體分析····································11123北京財貿(mào)職業(yè)學院畢業(yè)設計、消費者購買行為分析····································112、蘋果市場的目標選擇和產(chǎn)品定位·························113、電子市場的環(huán)境分析····································114、電子市場競爭環(huán)境分析······························
6、····125、電子市場競爭總體情況··································126、電子消費市場主要的競爭廠商分析························12五、蘋果公司開展市場營銷SWOT分析····························12S:蘋果公司的競爭優(yōu)勢····································121、卓越的創(chuàng)新能力·····································122、人性化的服務——消費體驗····························133、品牌的獨占性
7、········································13W23北京財貿(mào)職業(yè)學院畢業(yè)設計蘋果公司的競爭劣勢······································131、產(chǎn)品種類少··········································132、維修費用貴··········································133、IPhone沒有藍牙功能··············
