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1、PracticalGoogleAnalyticsandGoogleTagManagerforDevelopersJonathanWeberandtheTeamatLunaMetricsForewordbyDanielWaisberg,AnalyticsAdvocate,GooglePracticalGoogleAnalyticsandGoogleTagManagerforDevelopersJonathanWeberandtheTeamatLunaMetricsPracticalGoogleAna
2、lyticsandGoogleTagManagerforDevelopersCopyright?2015byLunaMetrics,LLCThisworkissubjecttocopyright.AllrightsarereservedbythePublisher,whetherthewholeorpartofthematerialisconcerned,specificallytherightsoftranslation,reprinting,reuseofillustrations,recit
3、ation,broadcasting,reproductiononmicrofilmsorinanyotherphysicalway,andtransmissionorinformationstorageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilarmethodologynowknownorhereafterdeveloped.Exemptedfromthislegalreservationare
4、briefexcerptsinconnectionwithreviewsorscholarlyanalysisormaterialsuppliedspecificallyforthepurposeofbeingenteredandexecutedonacomputersystem,forexclusiveusebythepurchaserofthework.Duplicationofthispublicationorpartsthereofispermittedonlyundertheprovis
5、ionsoftheCopyrightLawofthePublisher’slocation,initscurrentversion,andpermissionforusemustalwaysbeobtainedfromSpringer.PermissionsforusemaybeobtainedthroughRightsLinkattheCopyrightClearanceCenter.ViolationsareliabletoprosecutionundertherespectiveCopyri
6、ghtLaw.ISBN-13(pbk):978-1-4842-0266-1ISBN-13(electronic):978-1-4842-0265-4Trademarkednames,logos,andimagesmayappearinthisbook.Ratherthanuseatrademarksymbolwitheveryoccurrenceofatrademarkedname,logo,orimageweusethenames,logos,andimagesonlyinaneditorial
7、fashionandtothebenefitofthetrademarkowner,withnointentionofinfringementofthetrademark.Theuseinthispublicationoftradenames,trademarks,servicemarks,andsimilarterms,eveniftheyarenotidentifiedassuch,isnottobetakenasanexpressionofopinionastowhetherornotthe
8、yaresubjecttoproprietaryrights.Whiletheadviceandinformationinthisbookarebelievedtobetrueandaccurateatthedateofpublication,neithertheauthorsnortheeditorsnorthepublishercanacceptanylegalresponsibilityforanyerrorsoromissionsthatmaybemade.Thepubli
