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1、ByDr.GeorgeWangFall2014?Inearly2013,theMasterKonghassufferedahugedropinitsstockpriceduetointernetrumors,whatwouldyousuggestthecompanytocopewiththisproblem?(Slide#3~#8)?TheMasterKongcompanyisrecentlyunderthesuspectthatviolatesthelawoffoodsafety.Whatareyoursuggestionstothemtore
2、covertheirmarketshareinChina??WhydidJackMasay,“Alibabaisfacedwiththedangerousmoment”?(Slide#9~#13)?WhatareyoursuggestionstoJackMaregarding“thedangerousmoment”??Pleasewriteonepageorabove(fontsize12)foreachquestion.PaperdueonDec.6(Sat)inclass.Thankyou.2?byBarryvanWykonMarch7,20
3、13DanWei,AServiceofFinancialTimes,UK??ThechartaboveillustrateshowInternetrumorscanravageacompany’sstockprice.ThecompanyinquestionisMasterKong(康師傅),China’sbest-lovedbrandofinstantnoodles.?In2011,MasterKongrankedsecondonlytoSonyinasurveyofthemostvaluedbrandsinChina,asconductedb
4、yresearchfirmTNS.MasterKongwasfoundedinTianjin,China,in1991bytwoTaiwanesebrothers,andlistedontheHongKongStockExchangein1996asTingyi(CaymanIslands)HoldingCorp.(ThisarticlewillrefertothecompanyasMasterKongforsimplicity.)?Althoughthecompany’sboardincludesTaiwaneseandJapanesememb
5、ers,MasterKonghasalwaysexistedandoperatedonlyinmainlandChina.ThecompanyistheleadingplayerinChina’sinstantnoodlerestaurantmarketaswellasaproducerofdrinksandsnacks(andsoonevenasmartphone).Inthelastfewmonthsof2012,MasterKongexperiencedaPRcrisiswhenrumorslinkedthecompanytothewron
6、gsideoftheDiaoyuIslandsdispute.3?IntheshadowoftheDiaoyuIslands?OnSeptember52012,theJapanesegovernmentannouncedthatithadreachedagreementwiththeKuriharafamily,theso-calledprivateownerofthreeofthefiveDiaoyuorSenkakuislands,on“nationalizing”theuninhabitedislands.Thepreviousmonthh
7、adseencontentiousvisitstotheislandsbynationalistactivistsfromHongKongandTaiwan,aswellasJapan.OnSeptember15,thebiggestanti-JapaneseprotestssinceChinaandJapannormalizeddiplomaticrelationsin1972brokeoutincitiesacrossChina,andtheJapaneseembassyinBeijingwasbesiegedbythousandsofpro
8、testers.Overthenextcoupleofdaystheproteststurnedviolent,withproteste
