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1、《牛津高中英語》核心語言知識學(xué)案(學(xué)生版)M4U1AdvertisingLearningnotesforTask&ProjectTaskLanguagefocus1.(Page13)Asyouknow,salesofourSnowmanicecreamhavemultipliedsincewegaveitanewpackage.?*multiplyvi.&vt.成倍/迅速增加;乘(以)(multiplies,multiplied,multiplied,multiplying)*multiplyAbyB用……乘……*multiplyAandB(together)將……相乘(1)Withinth
2、elastdecade,____________________________________(的財富已增加了好幾倍).(2)Smoking______________________________________(抽煙會大大增加肺癌的風(fēng)險).(3)3乘以4等于12。3by4is/makes/equals12.=3and4togetherandyouget12.【詞匯拓展】(根據(jù)詞綴猜詞義)multitaskmulti-purposemultiracialmulticultural2.(Page17)Oursandwichesareabargainatonly¥5each.?*barga
3、inn.便宜貨;協(xié)議vi.討價還價bargainwithsb.(about/oversth.)(1)這臺打印機價格如此低,真便宜。Thisis.(2)最終雙方就加薪達成了協(xié)議。Finallythetwosides.(3)Whenshoppinginsmalllocalshops,don’t(害怕與店主砍價).3.(Page17)IntroducingWild&Fancy!?fancyadj.精致的;絢麗的;奢華的fancygoodsn.空想,幻想;愛好,迷戀girlishfancies少女的幻想vt.(三單:;過去式:;過去分詞:)想象;猜想;想要*fancysth./doingsth.(1
4、)Doyou(這個周末想外出)?(2)Ican’tfancy(他竟會干出這種事).ProjectLanguagefocus1.(Page18Line4-5)Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.?*figureout5《牛津高中英語》核心語言知識學(xué)案(學(xué)生版)(1)Haveyoufiguredouthowmuchthetripwillcost?(2)Ifindithardtofigureouthowtodealwiththepresentsitua
5、tion.(3)Thepresentsituationisverycomplex,soIthinkitwilltakesometimeto_____itsreality.A.makeupB.figureoutC.lookthroughD.putoff【短語辨析】workoutmakeoutpickoutbringout?*getsb.todogetsth.donegetsb./sth.doing【即時訓(xùn)練】(1)Thesuddenwind(使地上的落葉旋轉(zhuǎn)起來).(2)Itwassuggestedthatyou(外出前把作業(yè)做完).(3)___(我沒想到)thatIsucceeded(讓他努
6、力)towardshisgoals.2.(Page18Line10)Thepeopleyouwanttoreachareyourtargetaudience.?*reach使收聽/觀看到(1)Throughtelevisionweareableto_______________________(為更加廣泛的觀眾所熟悉).(2)Thesalescampaign______________________________12,000women(以女性為對象,涉及1.2萬人).?*targetn.目標;靶子vt.瞄準;以……為目標(targeted,targeted,targeting)(1)at
7、argetaudience瞄準靶子制定/達到/完成/目標(2)它是一家以單身漢為讀者群的新雜志。Itisanewmagazinesinglemen.(3)這家公司因用狗做藥物試驗而成為動物保護團體批評的對象。Thecompany____animalrightsgroupsfor.6.(P18)Inordertodetermineyouraudience,youwillneedtodoalittleresear