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1、WorldExpo2010ShanghaiChinaCommunication&PromotionPlan(ApprovedbytheFourthMeetingofShanghai2010WorldExpoOrganizingCommittee)Introduction.....................................................................................................1KeyObjectivesMainTasksofCommunicationandPromoti
2、onTargetAudience...............................................................................................2TargetAudience:Visitors,Participants,Companies,MediaObjectivesStrategy......................................................................................................
3、......5PhasedApproachMessagingIntegratedCommunicationDomesticCommunication&Promotion.................................................10ObjectiveAnalysisofTargetRegionsPhaseFactorsforDomesticCommunicationandPromotionPhaseObjectivesContentsDomesticCommunicationChannelsDomesticCommunica
4、tionandPromotionPlanOverseasCommunication&Promotion..................................................20ObjectiveAnalysisofOverseasTargetMarketAdditionalFactorsAffectingOverseasCommunicationandPromotionPhaseObjectivesOverseasCommunicationChannelsOverseasCommunicationandPromotionPlanTh
5、eTimeGapbetweenDomesticandOverseasPromotionEvaluation.......................................................................................................31ObjectiveFrequencyandFocusesofDifferentPhasesOrganizationofExpo2010...........................................................
6、..............32Expo2010Publicity/MediaRelationsLeadershipTeamExpo2010ActivityPromotionLeadershipTeamExpo2010TourismPromotionLeadershipTeamConclusion......................................................................................................331.IntroductionKeyObjectivesTheo
7、bjectivesofExpo2010supporttheambitionsetforthintheregistrationdocument:?Attracting200participantsfromallovertheworld?Attracting70millionvisitorsfromallovertheworld?Attracting25globalpartnersandsponsorsMainTasksofCommunication&PromotionThemaintasksofcommunication&promotionaretoattract
8、visitors,par
