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1、本科畢業(yè)論文外文翻譯外文題目:IndustryTransformation—ConceptualConsiderationsfromanEvolutionaryPerspective出處:JournalofBusinessMarketManagement,2007,Volume1,Number2,Pages151-182作者:MartinGersch·ChristianGoeke原文:IndustryTransformation–ConceptualConsiderationsfromanEvolutionaryPersp
2、ectiveMartinGersch·ChristianGoekeAbstractTheexplanandum‘industrytransformation’isconceptualizedagainstthebackgroundofmarketprocesstheories.Asystemofindicatorstomeasureindustrytransformationissetupandtypicalpatternsofdevelopmentandchallengesforentrepreneurialaction
3、onbusiness-to-businessmarketsarederived.Analyzingindustrytransformationrequiresaco-evolutionaryapproach.Changeisthendetectedusingdifferentindicators,exempli?edusingtheGermanhealthcaresectorasaninsighttobusiness-to-businessmarketsintransition.Entrepreneurialactioni
4、sthekeytoanevolutionaryunderstandingofbusinesssystemsasdriversofchangeprocessesandthefactthat–atthesametime–theyaredrivenbythem.Typicalfeaturesofindustrytransformationincludehistoricity,pathdependencies,andevolutionaryinterpretationsofspeci?cityleadingtotrajectori
5、esandmultiplepatternslikeforexample(dis-/re-)intermediationandcooperationObjectivesandcourseofthepaperBusinessactivityinmulti-tiermarketstructuresisthesubjectofbusiness-to-businessmanagement.Itseemsthatoveralongperiodoftimescienti?cliteratureonbusiness-to-business
6、managementwasmissingtwothings:(1)atheory-basedanalysisofeffectiveandlastingchangeprocessesthatexplicitlyrespectstemporality(AnderssonandMattsson2006)and(2)ananalysisofthechallengesforentrepreneurialactionwhichaccompanythesechangeprocesses.Thelackisconcerningboth,c
7、hangesacrossthewholeindustrychannel(valuechain/supplychain)orwithinsinglemarketsinthechannel.Observably,suchtransformationprocessesoftencomealongwithsigni?cantmodi?cationsinestablishedindustrystructureandsingleplayers’strategiestoremaincompetitive.Moreconcrete,cha
8、ngesinmarketrequirements,shiftsinstructureofcompetition–e.g.throughnewcompetitors–changedcompetitivestrategiesortheerosionof‘unwrittenrules’andgrowncomp