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1、從微博與傳統(tǒng)博客的差異中淺談微博營(yíng)銷Fromthediffereneebetweenmicro-blogandthetraditionalblog,micro-blogmarketing.Txtmakespeoplemissdeath,itisthesupremestateofmurder,eventheforensicexpertcannotidentifythecauseofdeathTalkingaboutmicro-blogmarketingfromthedifferencebetweenmicro-blogandtradi
2、tionalblogMicro-blog'sfierydegreeisobvioustoeveryone,Sina,NetEaseandotherlargeportalshaveopenedmicro-blogplatform,Tencentalsoofficiallyannouncedafewdaysagotojointhecamp.Thepotentialformicro-blog'sfutureisenormous,sothateveryoneisgoingtotrytogetasliceofthebigbusinessopp
3、ortunity.Daretoeatthefirstcrabe-commercenetworkalsowantonlyusethisopportunitytospreadthesite?Asaresult,websitepromotionhasspawnedanewway:micro-blogpromotion.Micro-blogwiththetraditionalblog.Butifthedifferentapproachesbutequallysatisfactoryresults,methodsandtechniquesof
4、blogpromotionmechanicallyinmicro-blogpromotionisnotdesirable,afterall,thenatureisdifferent?Firstofall,thecontent,form,releasethresholdisdifferent.Blogpromotionisbasedoncontentvalue,andthequalityofcontentdeterminesitspromotioneffect?Whilemicro-blogcontentfocusesoninstan
5、tmessaging,wordcountdeterminesthestreamliningofcontent,thusreducingthethresholdforcontentpublishing,increasingthefrequencyofuserstoupdatemicro-blog?Secondly,themodeofcommunicationisdifferentfromthechannelofpublication.Blogpromotionmainlyadoptsonetomanymodesofcommunicat
6、ion,andmicro-blognotonlyhasonetomanymodesofcommunication,butalsohasmanycombinationsofonetoone,manytoone,manytomany.Onthepublishingchannel,blogsaremainlyspreadbycomputers,andaccessblogsthroughWebpages?Inaddition,browsingthroughWapmobilephonepagesthroughmobiledevicesisal
7、sooneoftheformsofaccess?Andmeager,anytime,anywherewithmobilephonestoreleaseinformation,message,onthisbasistoenlargetheusepotentialofmobilephoneusers?Thirdly,timelinessandinteractionaredifferent?Inthisregard,micro-blogisbetterthanthetraditionalblog?Micro-blog'spractical
8、disseminationisfaster,theimmediacyisverystrong,andthefrequencyofupdatingfrequencyisinteractive?Thetraditionalblogbeca
