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1、主講教師：叢靜EnglishforInternationalBusinessCorrespondencesIntroduction本課程是國際貿(mào)易專業(yè)高年級的核心業(yè)務(wù)課程之一，是一門將英語與外貿(mào)業(yè)務(wù)相結(jié)合的課程。通過介紹外貿(mào)實務(wù)中各種英文業(yè)務(wù)函件，電傳和傳真以及其它方式的寫作格式，商業(yè)術(shù)語和各種不同的表達方法，并通過介紹對外貿(mào)易各環(huán)節(jié)的具體做法，使學(xué)生在提高英語水平的同時，熟練掌握對外貿(mào)易業(yè)務(wù)中常用的基本術(shù)語及表達技能，培養(yǎng)和提高他們的外貿(mào)業(yè)務(wù)工作能力。Objectives本課程的目的是學(xué)習(xí)外貿(mào)業(yè)務(wù)書信的標準格式，了解通過哪些途徑來發(fā)展新客戶，開
2、拓新市場，如何進行詢購某商品，怎樣報盤和還盤，怎樣靈活運用付款方式，如何做到重合同守信用，怎樣去審查信用證，做到不出差錯，在理賠和索賠中做到有理有利有節(jié)；學(xué)會擬寫信函和電傳傳真的寫作技巧。ContentsBusinessLetter-writingEstablishBusinessRelationsStatusEnquiriesEnquiriesandOffersOrdersandAcknowledgementsPackingTransportInsurancePaymentClaimsandAdjustmentJointVentureChapt
3、erOneBusinessLetter-writingContentsGeneralprinciples1LayoutFormat2Structure3EnvelopAddressing4GeneralPrinciplesofbusinessLettersCompletenessConcisenessConsiderationConcretenessClarityCourtesyCorrectnessWhat’sthemeaning?7GeneralPrinciplesofbusinessLettersCompletenessAllthematt
4、ersdiscussed.Allthequestionsanswered.Alltheinformationcontained.8ExampleCelluloseTape1/2"x3yds,withplasticdispenser700doz./-ditto-but1/2"x5yds,1,000doz.纖維素帶（幅）寬半英寸，長３碼，帶塑料包裝容器，７００打；同上，帶（幅）寬半英寸，長５碼，１０００打。REVISED:CelluloseTape1/2"x3yds,withplasticdispenser700doz.CelluloseTape1/
5、2"x5yds，withplasticdispenser1000doz.GeneralPrinciplesofbusinessLettersCompletenessWhatyouhavetosayinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.Conciseness101.AvoidToWriteCommercialJargon避免使用陳舊的商業(yè)術(shù)語Wordy:WewishtoacknowledgereceiptofyourletterofNovember14wi
6、ththecheckforStg.10yousentwithitandwishtothankyouforsame.Concise:WeappreciateyourletterofNovember14andthecheckforStg.10enclosed.1.AvoidToWriteCommercialJargon避免使用陳舊的商業(yè)術(shù)語Wordy:Wetakelibertytoapproachyouwiththerequestthatyouwouldbekindenoughtointroducetoussomeexportersofcottont
7、extilesinyourcities.Concise:Wouldyoupleaseintroducetoussomeexportersofcottontextilesinyourcity?orPleaseintroducetoussomeexportersofcottontextilesinyourcity2.AvoidUnnecessaryExpressions要長話短說，避免羅嗦Willyoubegoodenoughto------------Pleasecometoadecision-----------------------decid
8、eexpressapreferencefor----------------preferforthereasonthat--------
