《國際商務(wù)文化》教案

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1、InternationalBusinessCulture袁克蕙Chapter1Introduction1.Aboutthiscourse?Ithasbecomecommonplaceknowledgethatglobalizationisoneofthemajorforcesshapingourworld.Ifwelookatthespreadofinformation,ideas,capital,media,culturalartifacts—orforthatmatter,people一wecanseetheboundariesandb

2、ordersthathavehistoricallyseparatedonecountryoronegroupfromanotherarebecomingmoreandmorepermeable?Forproofofthisclosetohome,youneedonlytolookatthetransnationalcorporationsinourcountry.Moststudentsstudyhardinordertogetachancetoworkinthetransnationalcorporations?Evenifyouhav

3、eacompanyofyourown,it'sstillnecessaryforyoutodealwithbusinesswithpeoplefromdifferentcountries?Introduction?"InternationalBusinessCulture55isdesignedtohelpyoumeetthechallengesoflivinginaworldinwhich,increasingly,youwillbeaskedtointeractwithpeoplewhomaynotbelikeyouinfundamen

4、talways.Itsoverarchinggoalsaretohelpyoubecomesensitivetointerculturalcommunicationdifferences,andtoprovideyouwiththeknowledgeandskillsthatwillhelpyouinteractsuccessfullywithpeoplefromculturesotherthanyourown.WehopethecoursewillaccomplishthosegoalsbyexposingyoutoCharlesMitc

5、helPsbookonthissubject,andbygivingyouavarietyofopportunitiestopracticeinterculturalcommunicationyourself.Introduction2.Courseaim:toimprovecultureawarenessmainlythroughreadingactivities,togetherwithsomepresentationexercises?Courseduration:1st—16thweek(2(3)periodsweekly)Cour

6、serequirements:4PsPresence:toshowupforclassPunctuality:toattendontimePreparation:topreviewthetextPresentation:tobeactiveinteamwork?Whatisculture??Whatarethecoreelementsofculture??Whyislearningcultureimportant??Towhatextentcanculturehaveasignificantimpactoninternationalbusi

7、ness??Canyougivesomeexamplesofculturaldifferenceorcultureclash?Conceptsof"culture^?以文教化，人文教化。?指運用文字的能力及具有的書木知識。?人類所創(chuàng)造的財富的總和，特指精神財富，如文學、藝術(shù)、教育、科學??是一定社會的政治和經(jīng)濟的反映，又給予偉大影響和作用于一定社會的政治和經(jīng)濟。?一種社會現(xiàn)彖，是人們長期創(chuàng)造形成的產(chǎn)物。同時又是一種歷史現(xiàn)彖，是社會歷史的積淀物。?指一個國家或民族的歷史、地理、風土人情、傳統(tǒng)習俗、生活方式、文學藝術(shù)、行為規(guī)范、思維方式、價值觀

8、念等。?人類創(chuàng)造出來的所有物質(zhì)和精神財富的總和。其中既包括世界觀、人牛觀、價值觀等具有意識形態(tài)性質(zhì)的部分，也包括自然科學和技術(shù)、語言和文字等非意識形態(tài)的部分。Whatcanyou