資源描述:
《嵊州領(lǐng)帶業(yè)轉(zhuǎn)型升級(jí)策略研究【畢業(yè)論文】》由會(huì)員上傳分享,免費(fèi)在線閱讀,更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、畢業(yè)論文(20__屆)嵊州領(lǐng)帶業(yè)轉(zhuǎn)型升級(jí)策略研究I摘要在美國(guó)金融危機(jī)將引發(fā)全球新一輪產(chǎn)業(yè)調(diào)整的關(guān)鍵時(shí)刻,為使嵊州領(lǐng)帶業(yè)能在未來(lái)發(fā)展中搶占科學(xué)發(fā)展的制高點(diǎn)并贏得更多的戰(zhàn)略性利益,企業(yè)需要加快轉(zhuǎn)型升級(jí)以提升競(jìng)爭(zhēng)力優(yōu)勢(shì)。從1984年第一家嵊州領(lǐng)帶企業(yè)成立20多年以來(lái),嵊州領(lǐng)帶形成了規(guī)模巨大的產(chǎn)業(yè)集群。已發(fā)展成為擁有1300余家領(lǐng)帶企業(yè)、年產(chǎn)領(lǐng)帶3億多條,產(chǎn)量占全國(guó)的90%,全球的40%以上,年產(chǎn)值超百億元的大產(chǎn)業(yè),是全球最著名的領(lǐng)帶產(chǎn)業(yè)集聚地。不過(guò),輝煌成績(jī)的背后,卻隱藏著許多問(wèn)題。目前,嵊州領(lǐng)帶產(chǎn)業(yè)面臨著前所未有的挑戰(zhàn),尤其是在金融危機(jī)的沖擊下,以前不曾注意的一些問(wèn)題逐漸成為焦點(diǎn)。本
2、文第一章詳細(xì)地分析了嵊州領(lǐng)帶產(chǎn)業(yè)的發(fā)展現(xiàn)狀及其存在的問(wèn)題,第二章從正反兩方面描述了金融危機(jī)對(duì)嵊州領(lǐng)帶業(yè)的影響,第三章借鑒巴貝集團(tuán)和意大利紡織業(yè)的成功經(jīng)驗(yàn),第四章從政府和企業(yè)兩個(gè)角度提為出發(fā)點(diǎn),為嵊州領(lǐng)帶業(yè)的轉(zhuǎn)型升級(jí)提出了具體的措施和相應(yīng)的對(duì)策。關(guān)鍵詞:嵊州領(lǐng)帶業(yè);轉(zhuǎn)型升級(jí);策略IAbstractInAmericathefinancialcrisiswilltriggeranewglobalindustryadjustthecriticalmoment,formakeShengzhoutieindustryinthefuturedevelopingpreemptedthecomma
3、ndingheightsofthescientificdevelopmentandwinmorestrategicinterests,theenterpriseneedstoacceleratethetransformationandupgradingtoenhancethecompetitiveadvantage.From1984firstShengzhoutieenterprisesestablishedformorethan20years,Shengzhoutieformedahugescaleindustrycluster.Morethan1,300alreadydeve
4、lopedintoatieenterprise,annualoutputofmorethan3billiontie,theoutputofthenational90%,globalabove40%ofsuper10billionyean,theannualoutputofbigindustry,istheworld'smostfamoustieindustrytogather.However,brilliantachievements,buthiddenbehindwithmanyproblems.Atpresent,Shengzhoutieindustryisfacingunp
5、recedentedchallenges,especiallyinthefinancialcrisis,undertheimpactofpreviouslyneverpayparticularattentiontosomeproblemsgraduallybecomethefocus.Thefirstchapterdetailanalyzedtheshengzhoutieindustrydevelopmentpresentsituationandtheexistingproblemsinthesecondchapter,fromboththepositiveandnegative
6、aspectsoffinancialcrisisshengzhoudescribedtheinfluenceoftieindustryforreference,thethirdchapteroftextileindustrygroupandItalianrulethesuccessexperience,chapter4fromthegovernmentandenterprisetwoanglesandputsforwardthecountermeasuresandSuggestionsforshengzhoutieindustrytransformationandupgradin
7、gofputsforwardconcretemeasuresandcountermeasures.Keywords:Shengzhoutieindustry;Thetransformationandupgrading;strategyII目錄1嵊州領(lǐng)帶業(yè)的發(fā)展現(xiàn)狀及其存在的問(wèn)題11.1嵊州領(lǐng)帶業(yè)的發(fā)展現(xiàn)狀11.1.1嵊州領(lǐng)帶業(yè)的展銷平臺(tái)11.1.2嵊州領(lǐng)帶業(yè)的現(xiàn)今規(guī)模21.2嵊州領(lǐng)帶業(yè)轉(zhuǎn)型升級(jí)所面臨的問(wèn)題41.2.1原料和銷售渠道被人掌控51.2.2花型設(shè)計(jì)、面料后整理尚未取得突