資源描述：
《鄉(xiāng)村“流動(dòng)飯店”經(jīng)營(yíng)管理研究【畢業(yè)論文】》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、畢業(yè)論文（20__屆）鄉(xiāng)村“流動(dòng)飯店”經(jīng)營(yíng)管理研究摘要隨著時(shí)代的進(jìn)步、社會(huì)的發(fā)展、文化的變遷，面對(duì)不斷變化的消費(fèi)者需求，傳統(tǒng)的飯店內(nèi)涵發(fā)生了一定程度的轉(zhuǎn)變，現(xiàn)今社會(huì)普遍出現(xiàn)了流動(dòng)性的上門服務(wù)的經(jīng)營(yíng)服務(wù)設(shè)施，稱之為“流動(dòng)飯店”。“流動(dòng)飯店”在全國(guó)鄉(xiāng)村迅速普及，深受農(nóng)民朋友的青睞。但是“流動(dòng)飯店”在火紅發(fā)展中卻也隱藏著憂患。本文主要介紹了鄉(xiāng)村“流動(dòng)飯店”的內(nèi)涵、產(chǎn)生的原因及特點(diǎn)和目前的發(fā)展現(xiàn)狀等，重點(diǎn)研究杭州建德市鄉(xiāng)村“流動(dòng)飯店”的發(fā)展現(xiàn)狀、存在的不足并且提出實(shí)質(zhì)性的改進(jìn)策略。本文首先對(duì)鄉(xiāng)村“流動(dòng)飯店”已有文獻(xiàn)進(jìn)行梳理和歸納。其次，通過(guò)問(wèn)卷調(diào)查、
2、實(shí)地訪問(wèn)進(jìn)一步深入對(duì)建德市“流動(dòng)飯店”的了解。結(jié)果發(fā)現(xiàn)建德市“流動(dòng)飯店”存在無(wú)照經(jīng)營(yíng)現(xiàn)象嚴(yán)重、從業(yè)人員大多未經(jīng)健康檢查、鄉(xiāng)村“流動(dòng)飯店”推出的業(yè)務(wù)過(guò)于單調(diào)等問(wèn)題。最后，基于上述研究，提出提高建德市“流動(dòng)飯店”的經(jīng)營(yíng)管理的策略。關(guān)鍵詞：流動(dòng)飯店；經(jīng)營(yíng)管理；建德市AbstractTheeraiscontinuouslyprogressing,thesocietyisgraduallydeveloping,thecultureischangingallthetime,intoday’srapidlychangingandrapidlydevelop
3、ingsociety,andtheever-changingconsumerdemand,thedefinitionthetraditionalhotelhastakenplaceinacertaindegreenofchange.Nowadayswidespreadliquditymanagementserviceshaveappearedincommunity,theyarecalled“mobilehotels”.“mobilehotels”isspreadingrapidlyintheNationalRural,they’revery
4、popularandfarmersarefondofthem.The“mobilehotels”areverypopular,however,thereisalsoexistingthesuffering.Thisarticlemainlyintroductsthemeaning,causes,characteristicsandthecurrentdevelopmentstatusofthevillage“mobilehotels”,focusonthedevelopmentstatus,shortcomingsofthe“mobileho
5、tels”inHangZhouJiandeCity,andproposethesubstantialimprovementstrategy.Thisthesisfirstlycarriesthroughareviewonthestudyof“mobilehotel”.Secondly,ithasrevisedtheevaluationindexsystemofmobilehotelinJiandeCitythroughquestionnairesurveysandfieldstudies.Theresultsofthesurveyindica
6、tethattherearemanyproblemsexistinginthe“mobilehotel”ofJiandeCity.Suchasoperatingwithoutalicense,mostemployeeswithouthealthchecksandintroductionofsuchbusinessistoomonotonous,etc.Finally,intermsoftheresultsofempirialresearch,thisthesishasexploredthewaysandstrategiestoincrease
7、themanagementof“mobilehotel”.Keywords:mobilehotel;management;JiandeCity目錄I1緒論11.1研究背景11.2研究意義11.3研究方案的設(shè)計(jì)與實(shí)施22國(guó)內(nèi)外研究現(xiàn)狀回顧32.1國(guó)內(nèi)“流動(dòng)飯店”相關(guān)理論分析32.1.1“流動(dòng)飯店”的內(nèi)涵32.1.2“流動(dòng)飯店”產(chǎn)生的原因42.1.3“流動(dòng)飯店”的特征42.1.4“流動(dòng)飯店”的不足及改進(jìn)策略52.2國(guó)外相關(guān)研究概述63建德市“流動(dòng)飯店”實(shí)證研究83.1研究方法83.1.1樣本選取83.1.2問(wèn)卷項(xiàng)目83.2數(shù)據(jù)統(tǒng)計(jì)分析103.2.
8、1建德市鄉(xiāng)村“流動(dòng)飯店”的需求廣泛103.2.2村民更傾向于半包辦的業(yè)務(wù)類型103.2.3“流動(dòng)飯店”具有的優(yōu)勢(shì)特點(diǎn)113.2.4村民不選擇星級(jí)酒店的因素分析123
