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《【雙語(yǔ)閱讀】調(diào)查：決策力并非與生俱來(lái)《金融時(shí)報(bào)》》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在工程資料-天天文庫(kù)。
1、調(diào)查：決策力并非與生俱來(lái)《金融時(shí)報(bào)》Goodmanagementisaboutnothingifnotgooddecisionmaking?Unfortunately,decisivenesshasbeenseenasacharactertraitlikecourage:therearethosewhocanpullthetrigger一thegreatexecutives一andthosewhocanl-thearmiesofwafflerswhoareterrifiedofbeingforcedtoacce
2、pttheconsequencesoftheiractions.有效管理的精髓全在于優(yōu)秀的決策機(jī)制。但不幸的是，決第力被看做是一種類似于勇氣的性格特質(zhì)。有些人就是能夠果斷扣動(dòng)扳機(jī)——例如出色的經(jīng)理人；而另一些人則做不到這一點(diǎn)——這幫猶豫不決的家伙們對(duì)丁?被迫接受自己行為的后果感到膽戰(zhàn)心驚。Anewwaveofsocialscientists,however,isupendingthisviewbydiggingintothepsychologicalandsocialfactorsthatinfluenceou
3、rdecisions.Bydevelopingbetterprocesses,theyhopetomakedecisionmakinglesslikevoodooandmorelikecarpentry?然而，一些社會(huì)學(xué)家通過(guò)深入研究影響人們決策的心理和社會(huì)因素，正在顛覆上述看法。通過(guò)研究更好的決策機(jī)制，他們希望使決策不再像巫術(shù)那樣神秘，而是像木匠活那樣可被學(xué)習(xí)掌握。ChipHeath,aprofessoratStanford^businessschool,andhisbrotherDanHeath,afell
4、owatDukeUniversity'sCenterfortheAdvancementofSocialEntrepreneurship,havealreadywrittentwoexcellentbooksofpopsocialscience:MadetoStickandSwitch.Theirlatest,Decisions:HowtoMakeBetterChoicesinLifeandWorkdigsintothelatestfindingsondecisionmaking.斯坦福人(Stanford)商學(xué)
5、院教授奇普?希思(ChipHeath)和杜克人學(xué)(DukeUniversity)社會(huì)企業(yè)發(fā)展研究中心研究員丹?希思(DanHeath)倆兄弟合著了兩本出色的通俗社科書籍《讓創(chuàng)意更有粘性HMadetoStick)以及《瞬變》(Switch)。他們的最新著作《決策:如何在生活和匚作屮更好抉擇》(Decisions:HowtoMakeBetterChoicesinLifeandWork)深入探討了決策領(lǐng)域的最新研究成果。"Beingdecisiveisitselfachoice,theywrite."Decisive
6、nessisawayofbehaving,notaninheritedtrait.Itallowsustomakebraveandconfidentchoices,notbecauseweknowweTlberightbutbecauseitsbettertotryandfailthantodelayandregret.他們寫道，“表現(xiàn)得堅(jiān)決果斷木身就是一種選擇。決策力是一種行為方式，而不是一種遺傳特征。它使我們能夠做出勇敢而自信的選擇，這不是因?yàn)槲覀冎雷约阂欢ㄖ勾_，而是因?yàn)閲L試并失敗要好過(guò)拖延和后悔?！盩h
7、eHeathsidentifyfourvillainsthatobstructgooddecisionmaking:narrowframing,limitingtheoptionsweconsider;theconfirmationbias,ourtendencytolookforevidencewhichsupportswhatwealreadythink;short-termemotion,whichwillfadeovertime;andoverconfidence.希思兄弟指岀了阻礙有效決策的四大因索：
8、第一點(diǎn)是視野狹隘(narrowframing),這限制了我們納入考慮的選擇范圍；第二點(diǎn)是證實(shí)傾
9、nj(confirmationbias),我們傾向于尋找能夠支撐自己現(xiàn)有想法的證據(jù)；第三點(diǎn)是短期情緒(short-termemotion),它將隨著吋間逐漸消退；最后一點(diǎn)是過(guò)度自信(overconfidence)oTheylayoutafour-stepprocesscalled“WRAP"
