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1、....國(guó)貿(mào)專業(yè)2015-2016年學(xué)年論文摘要盡管跨境電商發(fā)展存在諸多問題，但近年來跨境電商占中國(guó)進(jìn)出口總額比例逐漸增高、增速?gòu)?qiáng)勁，拉動(dòng)著我國(guó)外貿(mào)增長(zhǎng)、優(yōu)化調(diào)整外貿(mào)結(jié)構(gòu)、擴(kuò)展出口企業(yè)的生存空間。通過分析跨境電商發(fā)展中存在的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)、威脅，我認(rèn)為我國(guó)跨境電商在市場(chǎng)基礎(chǔ)、國(guó)內(nèi)電商平臺(tái)建設(shè)中占有優(yōu)勢(shì)，但在生產(chǎn)企業(yè)品牌意識(shí)和第三方平臺(tái)國(guó)際服務(wù)的提供上存在劣勢(shì)。在國(guó)際間經(jīng)濟(jì)合作加強(qiáng)、國(guó)家政策利好的環(huán)境下，雖有國(guó)外生產(chǎn)企業(yè)和第三方服務(wù)企業(yè)的競(jìng)爭(zhēng)威脅，但外部機(jī)遇仍然大于挑戰(zhàn)?；诖耍瑥恼?、第三方平臺(tái)和出口企業(yè)的層面提出發(fā)展跨境電商的相關(guān)對(duì)策重點(diǎn)在于企業(yè)自身應(yīng)提高產(chǎn)品質(zhì)量，
2、走品牌化經(jīng)營(yíng)道路，借助第三方平臺(tái)發(fā)展跨境電商，最終做大做強(qiáng)，實(shí)現(xiàn)自營(yíng)跨境電商。關(guān)鍵詞:跨境電商；SWOT分析；第三方平臺(tái)；大數(shù)據(jù)整理....AbstractAlthoughthedevelopmentofcross－boarderelectroniccommerceexistsmanyproblems,theratioofcross－boarderelectroniccommerceaccountedforChina'stotalimportandexporthasincreasedstrongly.Cross－boarderelectroniccommercecans
3、timulateChina'sforeigntradegrowth,optimizetheadjustmentoftradestructureandexpandofexportenterpriseslivingspace.Throughtheanalysisoftheadvantages,disadvantages,opportunitiesandthreatsinthedevelopmentofcross－boarderelectroniccommerce,itisbelievedthatChina'scross－boarderelectroniccommerceha
4、sanadvantageintheconstructionofthemarketandthedomesticelectronicbusinessplatform,butdisadvantagestillexistsintheproductionenterprisebrandawarenessandthethirdpartyplatforminternationalservice.Withtheinternationaleconomiccooperationandstrengtheningthenationalpolicyofgoodenvironment,althoug
5、hthereareforeignmanufacturersandthird-partyserviceenterprisescompetitivethreat,externalopportunitiesarestillgreaterthanthechallenge.Basedonthis,fromthelevelofthegovernment,third-partyplatformandexportenterprises,weshouldimprovethequalitytoproduction,brandingasmanagementmethod,developcros
6、s－boarderelectroniccommercewiththesupportfromthirdpartyplatformand,finally,becomebigandstrong,achievingself-managecross－boarderelectroniccommerce.Keyword：Cross－boarderelectroniccommerce;SWOTanalysis;Thirdpartyplatform;Bigdata目錄一、引言.........................................................
7、整理............................................-1-（一）研究背景與意義.................................................................-1-（二）文獻(xiàn)綜述.............................................................................-1-二、跨境電商概述..................................................
