資源描述：
《跨境電商發(fā)展的swot分析及對策(已修改).doc》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、國貿(mào)專業(yè)2015-2016年學年論文摘要盡管跨境電商發(fā)展存在諸多問題，但近年來跨境電商占中國進出口總額比例逐漸增高、增速強勁，拉動著我國外貿(mào)增長、優(yōu)化調(diào)整外貿(mào)結(jié)構(gòu)、擴展出口企業(yè)的生存空間。通過分析跨境電商發(fā)展中存在的優(yōu)勢、劣勢、機會、威脅，我認為我國跨境電商在市場基礎(chǔ)、國內(nèi)電商平臺建設(shè)中占有優(yōu)勢，但在生產(chǎn)企業(yè)品牌意識和第三方平臺國際服務(wù)的提供上存在劣勢。在國際間經(jīng)濟合作加強、國家政策利好的環(huán)境下，雖有國外生產(chǎn)企業(yè)和第三方服務(wù)企業(yè)的競爭威脅，但外部機遇仍然大于挑戰(zhàn)?；诖?，從政府、第三方平臺和出口企業(yè)的層面提出發(fā)展跨境電商
2、的相關(guān)對策重點在于企業(yè)自身應(yīng)提高產(chǎn)品質(zhì)量，走品牌化經(jīng)營道路，借助第三方平臺發(fā)展跨境電商，最終做大做強，實現(xiàn)自營跨境電商。關(guān)鍵詞:跨境電商；SWOT分析；第三方平臺；大數(shù)據(jù)8AbstractAlthoughthedevelopmentofcross－boarderelectroniccommerceexistsmanyproblems,theratioofcross－boarderelectroniccommerceaccountedforChina'stotalimportandexporthasincreasedstr
3、ongly.Cross－boarderelectroniccommercecanstimulateChina'sforeigntradegrowth,optimizetheadjustmentoftradestructureandexpandofexportenterpriseslivingspace.Throughtheanalysisoftheadvantages,disadvantages,opportunitiesandthreatsinthedevelopmentofcross－boarderelectroni
4、ccommerce,itisbelievedthatChina'scross－boarderelectroniccommercehasanadvantageintheconstructionofthemarketandthedomesticelectronicbusinessplatform,butdisadvantagestillexistsintheproductionenterprisebrandawarenessandthethirdpartyplatforminternationalservice.Withth
5、einternationaleconomiccooperationandstrengtheningthenationalpolicyofgoodenvironment,althoughthereareforeignmanufacturersandthird-partyserviceenterprisescompetitivethreat,externalopportunitiesarestillgreaterthanthechallenge.Basedonthis,fromthelevelofthegovernment,
6、third-partyplatformandexportenterprises,weshouldimprovethequalitytoproduction,brandingasmanagementmethod,developcross－boarderelectroniccommercewiththesupportfromthirdpartyplatformand,finally,becomebigandstrong,achievingself-managecross－boarderelectroniccommerce.K
7、eyword：Cross－boarderelectroniccommerce;SWOTanalysis;Thirdpartyplatform;Bigdata目錄一、引言8.................................................................................................-1-（一）研究背景與意義.................................................................-1-
8、（二）文獻綜述.............................................................................-1-二、跨境電商概述................................................................
