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1、pest分析(害蟲分析)Case1:PESTanalysisanddevelopmentthinkingofhealthcareproductsindustry[1]Theso-called"healthcareproductsindustry"PESTanalysisreferstothepolitical,economic,socialandtechnicalfactorssuchasanalysis,todeterminethechangesinthesefactorsonthehealthcareindustrydevelopme
2、ntstrategymanagementprocess?1.,fromapoliticalandlegalpointofview,changesingovernmentdepartmentshavealsobroughtaboutnewchangesinthehealthcareindustryHealthcareproductsandlackofstandardsandregulationsarecontradictory,suchastheMinistryofhealthinChina"foodadditiveusestandard7
3、7(B276196notallowedinfoodcontaininghydrogenperoxide(H202)butsomeproductionrulesandorderedhealthfoodwithhydrogenperoxideresiduestandards?Duetothelackofrelevantindustrymanagementandnationalstandards,thephenomenonoffakeandshoddyproducts,falseadvertisementsandhighpricesatpres
4、entinhealthcareproductsindustryisserious?Itiseasyforcompaniestoadvertisetheirproductsunderexistingregulations?Accordingtotheregulations,healthfoodcannotpublicizethetherapeuticeffect?Ontheotherhand,Chineseherbalmedicinesusedinhealthfoodaretreatedinthepharmacopoeia?Butwheni
5、tcomestohealthfood,itcan,tbepublicized.Itseemsthatthetherapeuticeffectisgone.InMarch7,2003,theStateCouncilannouncedthedecisiontosetuptheinstitutionalreformoftheStateFoodanddrugadministration,healthcareproductsfromtheMinistryofhealthmanagementunderthesDAmanagement,sinceJun
6、e1st200,theMinistryofhealthhasstoppedacceptinghealthdeclarationinJanuary10thofthesameyear,theStateFoodanddrugadministrationtocompletethehandover,officiallylaunchedtheworkofexaminationandapprovalofhealthcareproducts?AffectedbySARSandthetransferofdepartments,theannualapprov
7、alforhealthcareproductshasbeensuspendedforhalfayear?Inthelongrun,theStateFoodanddrugadministrationhastakenoverthemanagementresponsibilitiesofthehealthcareproductsindustry,helpingtomakethehealthcareproductsindustrymorestandardizedandmorehealthy.2,fromaneconomicpointofview,
8、theincreasinglyfiercemarketcompetition,multinationalcompaniesbecomeindustryleaderHealthcareprodu