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《世邦魏理仕北京七星摩根廣場(chǎng)的營(yíng)銷策劃報(bào)告.ppt》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在行業(yè)資料-天天文庫(kù)。
1、2007年4月七星摩根廣場(chǎng)Preparedfor:AgendaBeijingOverviewMacroEconomicConditionsPolicyChangesBeijingResidentialMarket北京高檔租賃項(xiàng)目項(xiàng)目概況產(chǎn)品SWOT分析產(chǎn)品定位目標(biāo)客戶定位銷售推廣策略11.媒體推廣策略BeijingSECTION1:BeijingOverviewTotalLandArea16,410.54sqkm/6,336sqmilesBeijingCityAdministrativeDistricts8InnerCityDist
2、ricts1,368sqkm/528sqmilesDongChengXiChengChongWenXuanWuChaoYangHaiDianFengTaiShiJingShan8DistrictsFurtherAfieldMenTouGouFangShanTongZhouShunYiChangPingDaXingPingGuHuaiRou2CountiesYanQingMiYunPingGuHuaiRouChangPingMenTouGouFangShanDaXingTongZhouMiYunCountyYanQingCountyI
3、nnerCityDistrictsShunYiZhongGuanCunHighTechZoneOlympicsCentreFinancialStreetCBDHaiDian,ShunYi,TongZhou,YiZhuangandShiJingShanDevelopmentZonesHaidianShunyiTongzhouYizhuangShijingshanBeijingCityUrbanPlanningMultiple(Specialized)CentresBeijingCityUrbanPlanning(2004-2020)N
4、orth-southintersectingatTianAnMenSquare2AxisEast-westalongChang’AnAve2DevelopmentBeltsEasternDevelopmentBelt(TongZhou,ShunYi,YiZhuang,HuaiRou,MiYunandPingGu)WesternDevelopmentBelt(DaXing,FangShan,ChangPing,YanQingandMenTouGou)Multiple(Specialized)CentresYanqingChangpin
5、gShaheMentougouYangfangFangshanDaxingHuairouMiyunShunyiPingguTongzhouYongleYizhuangExistingandFutureSubwayLinesataGlanceLineLength(km)Line131Line223CityRail41BatongLine19Line527.5Olympicsub-line5.9Line10(PhI)24.6AirportExpressRail27.3Line428.6Line10(PhII)6Line917.3Yizh
6、uangSub-line24.5BeijingCitySubwaySystemAtQ12007:345Line1runseastwestalongChang’AnAvenueCityRailconnectsWangJin,AsianGamesVillage,HaiDianandXiChengdistrictLine2,loopline.BatongLine,fromtheeastendofLine1toTongzhou.2Line10connectsZhongGuanCun,LufthansaandCBDOlympicssub-li
7、neconnectstoLine10Olympics2008:23454newlines–5,8,10andAirportExpressRailBeijingCitySubwaySystemLine5runsnorth-southbetweenNorth5thRingRdandSouth3rdRingRdAirportExpressRailinterchangesatDongZhiMen(Line2)Beijing-TianjinHighSpeedRailwayAfter2008:2345BeijingCitySubwaySyste
8、mLine10(PhaseII)Line4connectsZhongGuanCun,XichengandFengtaiDistrict.Line9connectsLine4andthesouthwestareaYizhuangsub-
