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1、TheFailureofEuroDisneyCONTENTAboutTheWaltDisneyCompanyTheReasonofFailureGeographicalLocationEconomicalProblemManagementErrorsLegalobstaclesIgnorethecultureoftheEuropeSolutionsConculusionTheWaltDisneyCompany,togetherwithitssubsidiariesandaffiliates,isaleadingdiversifiedinternationalfamilyen
2、tertainmentandmediaenterprisewiththefollowingbusinesssegments:MediaNetworksThemeParksandResortsConsumerProductsStudioEntertainmentCalifornia,1955Florida,1971Tokyo,1983Paris,1992HongKong,2006Shanghai,2005WhytheypickParis?DemographicsAbout17millionEuropeanslivelessthanatwo-hourdrivefromParis
3、Another310millioncanflythereinthesametimeorless.SubsidiesTheFrenchgovernmentofferedtheDisneymorethan$1billioninvariousincentivesWhatwentwrongwithEuroDisneyland?GeographicalLocationEnvironmentPariswintersareparticularlyuninviting.OnlysixmonthsinayearthataresuitableforoutdooractivitiesLocati
4、onWestofParisislesspopulatedthanotherpartsofParisEconomicalProblemsEconomicrecessionin1990sinEuropeHighexchangeratefordollarGasolinepriceofEuropeishigherthanthepriceofAmerica.UnsuccessfulpricingstrategyPricesaretoohigh$340/nightamountingtotophotelsinParis.ManagerialErrorsUsesameteamworkmod
5、elasintheUSandinJapanMosttopmanagersareAmericansManagersdon'tunderstandEuropeanhabitsandethicsoflifeStaffingproblemsDisney’sarrogantmanagementstylehostilityfromFrenchpeopleLegalobstaclesWorkscheduleFrenchlaborlawsdidn’tprovideflexibilityWasteofhumanresourceduringtheoffseasonbutlackofmanpow
6、erinseason.FreedomoftheemployeesStrictdressingandAppearancecodewasseentohaveoffendedindividuallibertyandviolatedtheLaborLawIgnorethecultureoftheEuropeNeglectthefactthatFrenchexcludeAmericanCultureFailedtocopewiththeculturedifferencesDifferenteatinghabitsDifferentattitudesontravelingDiffere
7、ntbehaviorofvisitorsDifferenteatinghabitsNoalcoholpolicyHotelbreakfastdebacleImproperlunchtimeDifferentattitudesontravelingEuropeanstakeschoolmoreseriously.Europeanshavedifferenttravelingexpectations.ShortlengthofaveragestayInadequacyofparkingspaceforcoachesIn