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1、Unit1OverviewofBusiness EnglishWritingTasks1.WritingPrinciples2.WritingFeatures3.WritingProcess4.ExercisesWritingPrinciples1.Consideration2.Completeness3.Correctness4.Concreteness5.Conciseness6.Clarity7.Courtesy1.ConsiderationGiveconsiderationtothebusinesspartner’svariedwishes,demand,interestanddi
2、fficulties.Emphasizethe“You”attituderatherthanthe“I”or“We”attitude.Comparethefollowingsentences:You-attitudeWe-attitudeCongratulationstoyouforyoursuccess.Wewanttosendourcongratulationstoyouforyoursuccess.You’llgeta5%discountifyoupaybyL/C.We’llallowyoua5%discountifyoupaybyL/C.2.CompletenessAbusines
3、slettershouldcontainallthenecessaryinformationanddata.Onemayuse5Wstocheck—Who,What,When,Where,andWhy.Comparethefollowingsentences:IncompleteCompleteThethirdgenerationproductsarebetter.Thethirdgenerationproductsarebetterthanthesecondgenerationproducts.WhatthemembersoftheMarketingDepartmentneedisexp
4、loration.WhatthemembersoftheMarketingDepartmentneedisexplorationofthenewmarket.3.CorrectnessCorrectnessmeansproperexpressionswithcorrectgrammar,punctuationandspelling,aswellasappropriatetone.Comparethefollowingsentences:WrongCorrectThemarketinvestigationreportmeetingwasheldonWednesday.Themeetingof
5、themarketinvestigationreportwasheldonWednesday.Employeeswanttokeeptheirjobstheywillworkhardforpromotions.Employeeswanttokeeptheirjobs.Theywillworkhardforpromotions.4.ConcretenessAlettershouldbespecificanddefiniteratherthanvague,abstractandgeneral.Comparethefollowingsentences:VagueConcreteasubstant
6、ialreductiona10%reductionseveraldayslateronApril10themajority80%5.ConcisenessConcisenessmeansthemessageisexpressedwithbrevitywithoutsacrificingclarityorcourtesy.Avoidwordylanguageandredundancy,orrepetition.Comparethefollowingsentences:RedundantConciseTherearethreerulesthatshouldbeobserved.Threerul
7、esshouldbeobserved.IntheperiodbetweenMayandJulytheywilldeliverthegoods.BetweenMayandJulytheywilldeliverthegoods.6.ClarityWeshouldfirstidentifywhatwewanttoexpressandthenexpresstheideainplain,simplewordsandformats.
