外貿(mào)英語函電01Unit One Basic Knowledge of Business Letter Writing.docx

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1、UnitOneBasicKnowledgeofBusinessLetterWriting【基本要求】本單元主要介紹商務(wù)書信寫作的基本知識(shí)，使學(xué)生了解國際書信寫作的格式，掌握英美不同的寫作方法和風(fēng)格?！局攸c(diǎn)難點(diǎn)】1.正確設(shè)置及書寫信封2.正確掌握和理解英式的書信寫法與美式的書信寫法的差異【講授學(xué)時(shí)】4學(xué)時(shí)【課程內(nèi)容】Ⅰ.BriefIntroduction1.Components/ElementsofBusinessLetters?1）Letterhead2）Date3）InsideAddress4）Salutation5）Body6）ComplimentaryClose7）S

2、ignature8）References9）AttentionLine(Attn/Att)10）SubjectLine11）CarbonCopyNotation(C.C./cc)12）Enclosure(Encl)13）Postscript(P.S.)14）IdentificationLine2.FormatofBusinessLetters1）Full-blockFormat2）IndentedFormat3）Semi-blockFormat3.AddressingEnvelopes4.GoodWritingPrinciples1）Clearness2）Concisene

3、ss3）Correctness4）Concreteness5）Courtesy6）Consideration7）CompletenessⅡ.NewWordsandExpressions（見課本P12）Ⅲ.Notes1.Letterhead信頭2.Date日期3.InsideAddress信內(nèi)地址4.Salutation稱呼5.Body正文6.ComplimentaryClose結(jié)尾套語7.Signature簽名8.Reference信函編號(hào)9.AttentionLine經(jīng)辦人10.SubjectLine事由12.Enclosure附件13.Postscript附言14.Id

4、entificationLine承辦人代號(hào)15.FullblockFormat齊頭式/平頭式16.IndentedFormat縮進(jìn)式/斜列式17.Semi-blockFormat半齊頭式18.Yourcompanyhasbeenintroduced/recommendedtousby…承蒙……介紹，我們得知貴公司……19.prospectivebuyers潛在買主20.enterintosomethingwith開始；建立（某種關(guān)系等）21.Wetakethelibertyofwritingtoyouinthehopeofenteringintobusinessrelat

5、ionswithyouinthelineoftextilesbusiness.我們冒昧致函貴公司，希望與你方建立業(yè)務(wù)關(guān)系，從事紡織品貿(mào)易。22.Weareindebtedto…for…承蒙……的介紹得知……23.Weencloseacopyofourexportlist…隨函附寄我方出口商品目錄一份……動(dòng)詞enclose在商務(wù)書信中使用頻率極高，基本意思是“隨函附寄”。24.Atpresent，weareinterestedinextendingourrangeandwouldappreciateyoursendinguscataloguesandquotations.現(xiàn)欲

6、擴(kuò)展業(yè)務(wù)范圍，望惠寄貴方商品目錄和報(bào)價(jià)單。25.Wewouldexpecttotransactasignificantvolumeofbusiness.本公司希望達(dá)成大筆交易。26.Clearness清楚27.Conciseness簡潔28.Correctness準(zhǔn)確29.Concreteness具體30.Courtesy禮貌31.Consideration體諒32.Completeness完整Ⅳ.UsefulExpressionsonOpeningSentencesandClosingSentences1.特此奉告：a.Wearepleasedtoinformyoutha

7、t…b.Wehavepleasureininformingyouof…c.Wehavethepleasureofapprisingyouof…d.Wetakethelibertyofannouncingtoyouthat…e.Pleaseallowustocallyourattentionto…2.專此奉告：a.Thepurposeofthisletteristoinformyouthat（of）…b.Theobjectoftheletteristotellyouthat（of）…3.惠請告知：a.Pleasein