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《產(chǎn)品模塊化對(duì)企業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)的影響機(jī)理研究.pdf》由會(huì)員上傳分享，免費(fèi)在線(xiàn)閱讀，更多相關(guān)內(nèi)容在行業(yè)資料-天天文庫(kù)。
1、第11卷第4期管理學(xué)報(bào)VoLl1No．42014年4月ChineseJournalofManagementApr．2014DOI編碼：10．3969／i．issn．1672—884x．2014．04．005產(chǎn)品模塊化對(duì)企業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)的影響機(jī)理研究謝衛(wèi)紅王永健藍(lán)海林李穎(1．廣東工業(yè)大學(xué)管理學(xué)院；2．華南理工大學(xué)工商管理學(xué)院)摘要：利用珠三角大q-型制造企業(yè)的調(diào)查數(shù)據(jù)，分別檢驗(yàn)了戰(zhàn)略柔性(先動(dòng)柔性、響應(yīng)柔性)、環(huán)境動(dòng)態(tài)性在產(chǎn)品模塊化(模塊化設(shè)計(jì)、模塊化生產(chǎn))與競(jìng)爭(zhēng)優(yōu)勢(shì)(品牌優(yōu)勢(shì)、大規(guī)模定制優(yōu)勢(shì))間的中介與調(diào)
2、節(jié)作用。結(jié)果表明：產(chǎn)品模塊化對(duì)競(jìng)爭(zhēng)優(yōu)勢(shì)有顯著正向影響；產(chǎn)品模塊化通過(guò)戰(zhàn)略柔性完全中介作用于品牌優(yōu)勢(shì)；響應(yīng)柔性在模塊化設(shè)計(jì)、模塊化生產(chǎn)與大規(guī)模定制優(yōu)勢(shì)的關(guān)系中分別起完全和部分中介作用，先動(dòng)柔性則沒(méi)有；環(huán)境動(dòng)態(tài)性正向調(diào)節(jié)模塊化生產(chǎn)與品牌優(yōu)勢(shì)的關(guān)系，負(fù)向調(diào)節(jié)模塊化設(shè)計(jì)與競(jìng)爭(zhēng)優(yōu)勢(shì)的關(guān)系，而在模塊化生產(chǎn)與大規(guī)模定制優(yōu)勢(shì)關(guān)系中的調(diào)節(jié)作用不顯著。關(guān)鍵詞：產(chǎn)品模塊化；戰(zhàn)略柔性；競(jìng)爭(zhēng)優(yōu)勢(shì)；環(huán)境動(dòng)態(tài)性中圖法分類(lèi)號(hào)：C93；F270文獻(xiàn)標(biāo)志碼：A文章編號(hào)：1672—884X(2014)04—0502—08ImpactMech
3、anismofProductModularityonCompetitiveAdvantageXIEWeihongWANGYongjian。LANHailinLIYing(1．GuangdongUniversityofTechnology，Guangzhou，China；2．SouthChinaUniversityofTechnology，Guangzhou，China)Abstract：Byusing381datafromthemanufacturingenterprisesinPRD，themedia
4、tingeffectofstrategicflexibility(proactiveflexibilityandreactiveflexibility)andthemoderatingeffectofenviron—mentdynamismontherelationshipbetweenproductmodularity(modulardesignandmodularproduc—tion)andcompetitiveadvantage(brandstrengthandmasscustomization
5、)aretestedrespectively．Theresuhsshowthatproductmodularityhaspositiveeffectoncompetitiveadvantageandstrategicflexi—bilityplaysatotalmediatingeffectontherelationshipbetweenproductmodularityandcompetitivead—vantage；reactiveflexibilityhasatotalmediatingeffec
6、tontherelationshipbetweenmodulardesignandmasscustomizationandapartialmediatingeffectontherelationshipbetweenmodularproductionandmasscustomization，butproactiveflexibilitynot；environmentaldynamismhasapositivemodera—tingeffectontherelationshipbetweenmodular
7、productionandbrandstrength·butanegativemodera—tingeffectontherelationshipbetweenmodulardesignandcompetitiveadvantage．Inaddition，themoderatingeffectofenvironmentdynamismontherelationshipbetweenmodularproductionandmasscustomizationisnotsignificant．Keywords
8、：productmodularity；strategicflexibility；competitiveadvantage；environmentdyna一隨著經(jīng)營(yíng)環(huán)境的日益動(dòng)蕩和全球競(jìng)爭(zhēng)的日產(chǎn)品模塊化被認(rèn)為是制造企業(yè)應(yīng)對(duì)這些挑戰(zhàn)的趨激烈，制造企業(yè)面臨著諸如產(chǎn)品多樣化與定有效戰(zhàn)略選擇，甚至有學(xué)者認(rèn)為它是“動(dòng)態(tài)變化制化程度高、產(chǎn)品生命周期短以及產(chǎn)品開(kāi)發(fā)費(fèi)時(shí)代的競(jìng)爭(zhēng)戰(zhàn)略”口。早期的學(xué)者以一些大型用不斷攀升等諸多挑戰(zhàn)在這樣的情況下，制造企業(yè)，如惠普
