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1、經(jīng)貿(mào)英語ENGLISHFORCAREERS新職業(yè)英語Unit1BusinessRelationsWarming-upReadingAListening4123ReadingB5Writing6Project7VocabularyandStructureUnit1BusinessRelations8Speaking6Task1Thefollowinglogosrepresentsomeofthemostfamousmultinationalcompaniesintheworld.Whichonesareyoufamil
2、iarwith?Pleasechooseandtalkaboutthecompaniesandtheirproductsorservicesbriefly.Unit1Unit1BusinessRelationsTask2Receptionsarenormallyconsideredthefirstbusinesscardofacompany.Amongthefollowingqualities,whatwouldmakeaqualifiedreceptionist?Arrangeyourchoicesinorderf
3、romthemostimportanttotheleastandexplainwhy.StandardMandarin(普通話)CordialandFriendlyAttitudeAttractiveAppearanceGoodManagementSkillGreatFamiliaritywithProductsConsiderableFlexibilityUnit1BusinessRelations√√√√ReadingATextTask1Task2Task3Task4BackgroundInformationUn
4、it1BusinessRelationsReadingABackgroundInformationInmoderninternationaltrade,itisprimaryandnecessaryforacompanytoseekprospectiveclientsandtoestablishbusinessrelationswiththemsoastostartanddevelopitsbusiness.Indoingthis,thesellerandthebuyeroftenchoosewritinglette
5、rs,sendingemails,makingphonecalls,orsimplymeetingeachother,amongwhich,writinglettersoremailsismostfrequentlyused.Agoodletterforestablishingbusinessrelationsshouldcomplywiththefollowingprinciples:complete—thelettershouldincludenecessaryinformation;considerate—th
6、elettershouldbecomposedwithdueconsiderationofthereceiver’sneedorexpectation;courteous—thetoneofthelettershouldbecourteousandpolite;clear—thewriter’sideasshouldbeexpressedclearlyintheletter,avoidingpossiblymisleadingwordsorexpressions;concise—thelettershouldbeco
7、nciseanddirect;correct—theinformation,grammar,andpunctuations,etc.inthelettershouldbecorrect.Unit1BusinessRelationsReadingATask1Beforereadingthepassage,seehowmuchyouknowaboutestablishingbusinessrelationsbyansweringthefollowingquestions.Whydocompaniesneedtoestab
8、lishbusinessrelations?2.Whatarethemethodsgenerallyadoptedtoestablishbusinessrelations?3.Whatkindofbusinesslettercontributestosuccessfulestablishmentofbusinessrelations?Unit1
