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1、淺析禮貌原則在商務(wù)信函中的應(yīng)用ApplicationofPolitenessPrincipleinBusinessLetterAbstract:Today,politenessprincipleismoreandmoreimportantinbusiness,andbusinessletterisindispensableininternationaltrade.Thecharacteristicsandrequirementsofthelanguageofbusinessletterhaveitsuniquefor
2、m.Andthewritingformsandmethodsofbusinessletterwritingarebecomemoreandmoreimportant.Thispassagebasedonpreviousstudiesofpolitenessprinciple,analyzedthecharacteristicandtheroleofpolitenessprincipleinbusinessletter.Forpolitenessprinciplecanbepaidspecialattentioninb
3、usinessletterwriting.Keywords:businessletter;politenessprinciple;characteristic;role摘要:禮貌原則在如今商務(wù)交流中越來越重要,而商務(wù)信函也在國際貿(mào)易中占據(jù)舉足輕重的位置,本文結(jié)合前人研究成果,淺析禮貌原則在商務(wù)信函中的應(yīng)用特點和作用,幫助人們加強商務(wù)信函寫作時對禮貌原則的重視關(guān)鍵詞:商務(wù)信函;禮貌原則;特點;作用12Outline:1.Introduction2.Literaturereview2.1Theconceptof“poli
4、tenessprinciple”2.2Thepreviousstudiesofpolitenessprincipleinbusinessletter3.Theanalysisoftheusageofpolitenessprinciple3.1Thelinguisticfeatureofpolitenessusedinbusinessletter3.1.1Thecharacteristicsofpersonalpronoun3.1.2Theusageofmodalverb3.1.3Theusageoftense3.2T
5、heassortmentofpolitenessprinciple3.2.1Applicationofclarityprincipleinbusinessletter3.2.2Applicationofcorrectnessprincipleinbusinessletter3.2.3Applicationofcompletenessprincipleinbusinessletter3.3Themaximofpolitenessprinciple3.3.1Theusageofagreementmaximinbusine
6、ssletter3.3.2Theusageofsympathymaximinbusinessletter123.3.3Theusageofappreciationmaximandmodestymaximinbusinessletter4.Theroleofpolitenessprincipleinbusinessletter4.1Thepositiveeffectofprincipleinbusinessletter4.2Thenegativeeffectofprincipleinbusinessletter5.Co
7、nclusion1.IntroductionWiththedevelopmentoftheglobaleconomy,businessletterhasplayedanimportantroleinmoderninternationaltrade.Businessletterhasitsownuniquecharacteristicsandrequirementsinthelanguage.Thewritingformsandmethodsofwritingthebusinessletterareveryimport
8、ant.Andpolitenessprincipleisoneofthemostimportantmethodsofbusinessletterwriting.GeoffreyLeechpointsoutthatpolitenessprinciplehassixmaxims:tact,generosity,appreciation,modest