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1、牛津英語(yǔ)模塊四-unit1-advertisementsLead-inLiveyoung1.Areyouinterestedintheadvertisement?Why?2.What’sthepurposeoftheadvertisement?Ittriestopersuadeustobuyaproductorservice,ortobelieveinanidea.Becauseoftheirexcitingimages,brieflanguageandcreativeideas.CommercialadsExpositorywritingi
2、smeantto______________________________________.2.Itusuallyfollowsthesamebasicformat（格式）:1)Introductionofsubject2)Examplesandfacts(Body)3)ConclusionReadingstrategy:ReadingexpositorywritingintroduceyoutobasicinformationonatopicPart1Part2Part3(1)(2-4)(5)Wecanfindadvertisements
3、almostwhereverwego.para2.Thedefinitionofads&maintypesTheadviceofthewriter:SkimmingStructureofthepassagepara3.Commercialadspara4.PublicserviceadsSomeinformationaboutadsIntroductionBodyConclusionWemustalluseourintelligenceandnotbeaslavetothem.ThestructureofPara3&Para4introduc
4、tionofsubjectsupportingdetails(examplesandfacts)conclusionScanningIntroduction:Supportingdetails:Conclusion:Evenifanaddoesnotlie,itdoesn’tmeanitisaltogetherinnocent.TheexamplesofonetoothpasteadandanadaboutagroceryWemustnotfallforthiskindoftrick.ThestructureofPara3Introducti
5、on:Supportingdetails:Conclusion:PSAsusesomeofthesamemethods,buttheyaremadetoservethepublic.①PSAsaimstoteachusandhelpusleadbetterlives.②PSAsencouragepeopletosupportpublicserviceprojects.③PSAsteachpeoplehowtolivehealthylives.Alloftheseadsaremeanttobenefitthepublic,andyoucanle
6、arnalotbyfollowingtheadvicetheygive.ThestructureofPara4What’rethesimilaritiesanddifferencesbetweencommercialadvertisementsandpublicserviceadvertisements?SimilaritiesCommercialads&PSAsPlacesfoundMethodsusednewspapers,magazines,theInternet,radio,televisioncleverlanguageandatt
7、ractivepicturesDifferencesCommercialadsPSAsPurposesValidity(正確性)Examplestopromoteaproductorservicetoeducatepeopleabout…NotaltogetherinnocentHelpfulandwecanlearnalot…commercialsAdvertisementsPSAspromotechargedtricksexampleseducatefreeofchargebelievableradio,TV…,images,langua
8、geRetellingDiscussionadvantagesdisadvantagesAdvantagesofads.Provideinformationabou
