application of refusal strategies under speech act theory and politeness principles in english business letters

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1、畢業(yè)論文（設(shè)計(jì)）AbstractBusinessEnglishlettersplayanimportantroleintodaybusinessworld.Itisfrequentlyappliedinmostaspectsofbusinessactivitiesandthusregardedasindispensabletransmissionforbusinesscommunication.However,whenrefusalinformationisneededtobetransmitted,itisinevitablet

2、hattheaddressee’sfacewillbethreatened.Whatisworse,businesswillbeaffectedforimproperexpressionofrejection.Thus,guidedbypragmatictheories,manyscholarstrytoconcluderefusalstrategieswhichcanbeappliedinEnglishbusinessletterswriting.BasedonSpeechActTheoryandPolitenessPrinci

3、ples,thepaperstudiesrefusalstrategieswithoutmixingthemwithotherkindsofstrategies.Austin’sthreesensesofspeechact,Searle’sandLeech’sclassificationsofspeechact,FaceTheoryandPolitenessPrinciplesconstitutetheframework.Inthepartofcasestudy,thepaperusesantithesestoanalyzedoc

4、umentofsamplelettersrejectingcustomers’requests,orders,counteroffersandclaims.Thelastpartconcludesfourrefusalstrategieswhichcanbeappliedinrefusalbusinessletter.Differentscholarshavedifferentclaimsinrefusalstrategies.Therefusalstrategiesinthepaperishopedtobeofhelpinbus

5、inesscommunication.KeyWords:refusalstrategiesspeechacttheorypolitenessprinciplesEnglishbusinesslettersapplication30畢業(yè)論文（設(shè)計(jì)）摘要商務(wù)英語信函以其真誠友善、清晰自然等特點(diǎn)，在世界商務(wù)溝通中起著舉足輕重的作用，它貫穿商事活動的各個環(huán)節(jié)，是商事組織對外傳遞信息和達(dá)成商務(wù)溝通的重要載體。然而，當(dāng)商事組織要表達(dá)拒絕信息時，對方的面子不可避免地都會受到一定程度上的威脅，表達(dá)不當(dāng)甚至?xí)＜吧虅?wù)溝通的成敗。因此，眾多研究者從語

6、言學(xué)的角度，結(jié)合一定的語用原則，力求總結(jié)出既禮貌又實(shí)用的拒絕策略，應(yīng)用于實(shí)際商務(wù)信函的寫作中。在學(xué)術(shù)上，本文立足于語用學(xué)上的言語行為理論和禮貌原則，把拒絕言語策略從其它策略中獨(dú)立出來研究。Austin的言語行為三分說、Searle對言語行為的分類、Leech對言語行為的分類等言語行為理論基本原則、著名的面子理論和禮貌原則構(gòu)成了本文主要的理論框架，支撐樣本信函的分析。而在對樣本信函的研究中，本文采用對比等方法對拒絕客戶要求、拒絕訂貨、拒絕還盤、拒絕索賠等方面的商務(wù)英語信函樣本進(jìn)行文本分析，總結(jié)出四條適合商務(wù)英語信函應(yīng)用的拒絕策略。不

7、同研究者總結(jié)出的應(yīng)用在商務(wù)英語信函的拒絕言語策略各有不同，望文中的幾點(diǎn)見解對實(shí)際的拒絕商務(wù)信函寫作有所幫助。關(guān)鍵詞：拒絕言語策略言語行為理論禮貌原則商務(wù)英語信函應(yīng)用30畢業(yè)論文（設(shè)計(jì)）ApplicationofRefusalStrategiesunderSpeechActTheoryandPolitenessPrinciplesinEnglishBusinessLetters1.Introduction31.1Background31.2Purposeofstudy41.3Organizationofthepaper52.Lite

8、raturereview52.1Refusalstrategy52.2PreviousstudiesofrefusalstrategiesinEnglishbusinessletters73.Theoreticalframework83.1Spee