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1、PolitenessUsageinEnglishBusinessLetters(Outline)I.IntroductionII.DefinitionofpolitenesstheoriesIII.ApplicationsofpolitenessstrategiesinEnglishbusinessletters1)Baldon-record2)Positivepoliteness3)Negativepoliteness4)Off-record(indirect)5)Don’tdotheFTAIV.Additionalfo
2、rmsofpolitenessinbusinesswritingV.PrinciplesofbusinesswritingVI.SummaryPolitenessUsageinEnglishBusinessLettersAbstract:Withtheglobalizationofeconomy,Englishbusinesslettersprovetobeanessentialmeansofcommunicationsintheinternationaltrade.Thispaperdiscussesthathowtoa
3、pplypolitenesstheoriesofpragmaticstoourbusinesswriting,whichabsolutelyheightensourwritingabilityofbusinessletters.Keywords:Politeness,BusinessEnglish,Writing,StrategyofPoliteness摘要:隨著經(jīng)濟(jì)的日益全球化,商務(wù)英語函電成為對(duì)外經(jīng)濟(jì)貿(mào)易往來必不可少的交流方式。本文運(yùn)用語用學(xué)中的相關(guān)禮貌原則研究了如何恰當(dāng)使用禮貌策略提高商務(wù)英語函電的寫作能力。關(guān)鍵詞:
4、禮貌;商務(wù)英語;函電寫作;禮貌策略I.IntroductionSincethe1970s,manyscholarsofpragmaticshavebeguntodevoteattentiontothesignificanteffectofwordsofpolitenessonspeechcommunications,andthenthewordingofpolitenesswasexpandedintoabranchofpragmatics.Lakoff,BrownandLevinson,andLeechadvancedt
5、heirpolitenesstheoriesinordertosettlesomeproblemsofsocialinteractionindailyspeechcommunications.SinceChinajoinedtheWTO,businessactivitiesandinformationexchangesacrossbordershavebeenincreasingrapidly.Todayalmostallthebusinesscommunitiesrecognizewithoneconsentthesig
6、nificanceofessentialcommunicatingskills,forallbusinessactivitiesrelyonsatisfactoryexchangeofinformation.Amongalltheseveralcommunicationstools,businesslettersremainadispensablepartofbusinesscommunication.Hence,businesslettersareattachedmoreandmoreweightwitheachpass
7、ingday.Inthemeantime,Ibelieveitismeaningfulandworthwhiletoapplythepolitenesstheoryofpragmaticstoourbusinesscorrespondence.I.DefinitionofpolitenesstheoriesPolitenessisgenerallyregardedasbehavingorspeakinginawaythatiscorrectforthesocialsituationyouarein,andshowingth
8、atyouarecarefultoconsiderotherpeople’sneedsandfeelings.Theoriesofpolitenessinpragmaticscanexplaintremendousphenomenaoflanguageusage.Leechheldthatthetheo