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1、畢業(yè)論文(設(shè)計)B.A.ThesisTheAnalysisofContextandPolitenessStrategiesinBusinessLetterB.A.Candidate:LinYingpingAdvisor:MengFanyiForeignLanguageDepartmentJiayingUniversityMay22,2008xxxii畢業(yè)論文(設(shè)計)AcknowledgementsIwouldliketoexpressmythankstomyfamilywhoalwaysgivemeencouragementandhelpbothon
2、mystudyandlife.Iwishtoexpressmythanksandappreciationtomytutor,Mr.MengFanyi,whosecarefulreadingandsuggestionshavebeeninvaluabletomethroughoutmythesiswriting.MythanksshouldalsobegiventoalltheteacherswhohavetaughtmemyB.Acourses.Withouttheirenthusiasmandsupport,thisworkwouldnothave
3、beenpossible.Iamalsogratefultomyclassmatesandroommatesfortheirpsychologicalsupportandencouragement.Iwouldnotdowellwithoutthem.xxxii畢業(yè)論文(設(shè)計)AbstractBusinessletteractsasanimportantroleinourdailylife,whichisretrainedbysomerules.Contextandpolitenessarethemostimportantfactors.Theutt
4、erancecomesfromthecontext,thecontextrestrainsthewords.Businessletteractsasaspecialmeansofwrittencommunicationbetweenthetwopartieswhomayhavedifferentcultures,whichshouldbepayspecialattentionto.Itisindispensableforbothsidetochooseeffectivewritingstrategiesandlanguagesingainingadv
5、antagesoverothers.Byresortingtothepolitenessstrategiesindifferentcontext,wecanrevealthesignificancepragmaticsofpoliteness.Apoliteandcourtesylettercanhelptomakethetradegoonsmoothly,whilealetterwithoutpolitenesscannotonlyleadtothefailureofthebusinessbutalsodestroytheimagewhichthe
6、companyhadbuiltup.Thus,anappropriatelanguageistotallynecessary.Differentcontextsembodydifferentpolitenessscales.Intermsoflinguisticexpressionsofpolitenessmainlyusedinthreekindsofcontext,therearemakingcontact,negotiation,inconflict.Theexplicationofpolitenessstrategiesusedinbusin
7、esslettersprovesthatthestrategiesofpolitenesslanguagescanincreasethepossibilityofsuccessinbusiness.Therefore,thepragmaticstrategyofpolitenesslanguagecansomewhatguidebusinesstheoreticallyandpractically.KeyWords:businessletterpolitenesscontextpolitenessstrategiesxxxii畢業(yè)論文(設(shè)計)摘要商貿(mào)
8、英語函電在我們商務(wù)交流中有著重要的作用。信函的寫作,受一些因素的制約,而禮貌和語境是兩個最重要的因素.語言產(chǎn)