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1、Organization&Environmenthttp://oae.sagepub.comConceptualizinga"SustainabilityBusinessModel"WendyStubbsandChrisCocklinOrganizationEnvironment2008;21;103DOI:10.1177/1086026608318042Theonlineversionofthisarticlecanbefoundat:http://oae.sagepub.com/cgi/content/abstract/21/2/103Publishedby:htt
2、p://www.sagepublications.comAdditionalservicesandinformationforOrganization&Environmentcanbefoundat:EmailAlerts:http://oae.sagepub.com/cgi/alertsSubscriptions:http://oae.sagepub.com/subscriptionsReprints:http://www.sagepub.com/journalsReprints.navPermissions:http://www.sagepub.com/journa
3、lsPermissions.navCitationshttp://oae.sagepub.com/cgi/content/refs/21/2/103Downloadedfromhttp://oae.sagepub.comatAlliantInternationalUniversityonMarch10,2010ArticlesOrganization&EnvironmentVolume21Number2June2008103-127?2008SagePublications.10.1177/1086026608318042Conceptualizinga“Sustain
4、abilityhttp://oae.sagepub.comhostedatBusinessModel”http://online.sagepub.comWendyStubbsMonashUniversityChrisCocklinJamesCookUniversityAccordingtooneperspective,organizationswillonlybesustainableifthedominantneoclassicalmodelofthefirmistransformed,ratherthansupplemented,bysocialandenviron
5、mentalpriorities.Thisarticleseekstodevelopa“sustainabilitybusinessmodel”(SBM)—amodelwheresustainabilityconceptsshapethedrivingforceofthefirmanditsdecisionmaking.TheSBMisdrawnfromtwocasestudiesoforganizationsconsideredtobeleadersinoperationalizingsustainabilityandisinformedbytheecological
6、modernizationperspectiveofsustainability.TheanalysisrevealsthatorganizationsadoptingaSBMmustdevelopinternalstructuralandculturalcapabilitiestoachievefirm-levelsustainabilityandcollaboratewithkeystakeholderstoachievesustainabilityforthesystemthatanorganizationispartof.Keywords:BendigoBank
7、;corporatesustainability;firm-levelsustainability;InterfaceInc.;systemsustainability;sustainablebusinessmodelThedominantmodelofthefirmdrawsonneoclassicaleconomictheory(Brenner&Cochrane,1991;Key,1999;Stormer,2003),accordingtowhichtheprimaryobligationofcorporationsistomaxim
