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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYShouldMarty’sOpenSource:Salvationcompanyembraceopen-sourceorSuicide?softwareinitshitproduct?byScottWilsonandAjitKambilFourcommentatorsoffer?expertadvice.ReprintR0804AKMS’selectronicmusicgamehasbecomesohotthatcustomersarehackingitandrivalsare
2、pouringintothemarket.Shouldthecompanyshoreupitsdefensesorletthegamesbegin?HBRCASESTUDYOpenSource:SalvationorSuicide?byScottWilsonandAjitKambilMartinaDirwegsuddenlyfeltalmostphysi-onitspresentpath—andinitspresentdi-callysick.Herolderbrother,Evan,whomshelemma.Thepathwasthatofmas
3、smarketer;loveddearly,couldmakeherfeelthatwaywiththedilemmawaswhattodoabouttheraucous,acoupleofwell-placedwordsinaphonecall.uncontrollableopen-sourcesoftwaremovementMeaningnoharm,hecoulddestabilizeherthatwasstartingtoposearealthreattoKMS.plansforhercompanyalongwithhersenseofIt
4、hadbeenaheadymomentfouryearsear-well-being.Itwasnotfairofhim.lier.Agroupofprogrammersatthecompany,Hewascomingtotakehertolunch,ashethenknownasKalleyMusicSoftware,hadoftendid,andthentotheelectronic-gamesdemonstratedsomelearningtoolsthey’dtradeshow.Thoughhewasn’tpartofhercom-deve
5、lopedbetweenotherassignments.Thepany,heactedasherone-mankitchencabinet.devicesweremadefromrealelectric-guitarFromherof?ceonthetop?oorofKMSCor-necksandotherparts,butinsteadofstringsporation,makeroftheastoundinglypopulartheyhadanassortmentofgoofybuttonsandAmpUpelectronicmusicgam
6、e,shewatchedtouchpadsanddials.Thesuperbembeddedforhiscar.Hehadcalledfromthefreeway,softwareproducedgreat-soundingmusicoutandhe’dbeatKMS,inVanNuys,verysoon.ofeventhemostamateurish?ailing,andTheviewfromherof?cewascomforting,atuserscouldjamfromseparatecontinentswithleast—thefamil
7、iarbungalowsonthedistantonlyacomputerandaninternetconnection.ridge,thespindly,improbable-lookingpalms.TheprogrammershadalreadysketchedoutWhilestaringatthatviewin2004,shehadacoupleofsongwritingandkaraoke-likemadethegutdecisionthatputthecompanyvideogames.OPYRIGHT?2008HARVARDBUSI
8、NESSSCHOOLPUBLISHINGCORPORATION.ALLRIGHTSRESERVED.CHBR’scases
