資源描述：
《公司財(cái)務(wù)戰(zhàn)略與現(xiàn)金流問(wèn)題探討--本科財(cái)務(wù)管理畢業(yè)論文》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、公司財(cái)務(wù)戰(zhàn)略與現(xiàn)金流管理問(wèn)題探討摘要隨著經(jīng)濟(jì)的發(fā)展，現(xiàn)金流問(wèn)題越來(lái)越受到關(guān)注，并提出了現(xiàn)金至尊的觀點(diǎn)?，F(xiàn)金流已成為財(cái)務(wù)戰(zhàn)略管理所研究的核心問(wèn)題。事實(shí)證明，決定企業(yè)興衰存亡的是現(xiàn)金流，現(xiàn)金流管理是企業(yè)價(jià)值創(chuàng)造的根本，也是企業(yè)進(jìn)行融資決策、投資決策以及公司價(jià)值評(píng)估的基本依據(jù)。然而，我國(guó)企業(yè)界長(zhǎng)期以來(lái)對(duì)現(xiàn)金流問(wèn)題的認(rèn)識(shí)一直存在偏差，一些企業(yè)甚至忽視現(xiàn)金流管理的作用，現(xiàn)金流管理并未提高到財(cái)務(wù)戰(zhàn)略的高度。深化企業(yè)現(xiàn)金流管理，改善企業(yè)現(xiàn)金流狀況，在我國(guó)顯得尤為迫切。因此，本文從現(xiàn)金管理的角度人手，對(duì)企業(yè)的財(cái)務(wù)戰(zhàn)略展開(kāi)探討，并試圖提出一些新的構(gòu)想。本文首先介紹了公司財(cái)務(wù)戰(zhàn)略的概念、特點(diǎn)與
2、類型，分析了公司財(cái)務(wù)戰(zhàn)略與現(xiàn)金流管理之間的關(guān)系；其次，闡述了以現(xiàn)金流為基礎(chǔ)的財(cái)務(wù)戰(zhàn)略選擇的必要性；第三，以海信集團(tuán)為例，分析了海信集團(tuán)基于現(xiàn)金流的財(cái)務(wù)戰(zhàn)略的選擇與實(shí)施效果；最后，總結(jié)出運(yùn)用現(xiàn)金流管理改善公司戰(zhàn)略的方法和建議。關(guān)鍵詞：現(xiàn)金流，財(cái)務(wù)戰(zhàn)略，公司價(jià)值DiscussoncompanyfinancialstrategyandcashflowmanagementAbstractWiththedevelopmentofeconomy,thecashflowproblemmoreandmoreattentionto,andputsforwardthecashthesuprem
3、epointofview.Cashflowhasbecomeafinancialstrategymanagementresearchcorequestion.Factsprove,decidedtoenterpriseforthrivingofcashflowandcashflowmanagementistheenterprisevaluecreationfundamental,alsoistheenterprisefinancingdecision,investmentdecisionsandthecompanyvalueassessmentbasicbasis.Howe
4、ver,theenterprisesofChinaforalongtimeoncashflowtheunderstandingoftheproblemstherehasalwaysbeenadeviation,someenterpriseevenignorecashflowmanagementrole,cashflowmanagementdidnotlifttotheheightofthefinancialstrategy.Deepeningenterprisecashflowmanagement,improvetheenterprisecashflowsituation,
5、inourcountryisparticularlyurgent.Therefore,thispaper,fromtheviewofmanagementwithcashforenterprises,anddiscussesthefinancialstrategy,andtriestoputforwardsomenewideas.Thispaperfirstintroducestheconceptofthecompany'sfinancialstrategy,characteristicsandtypes,analysiscompanyfinancialstrategyand
6、cashflowmanagementrelationship;Second,statesthecashflowasthefoundationofthenecessityoffinancialstrategicchoice;Third,tohisensegroupasanexample,thispaperanalyzedbasedoncashflowhisensegroupoffinancialstrategyselectionandimplementationeffect;Finally,summarizedusingcashflowmanagementtoimprovet
7、hecompanystrategymethodandSuggestions.KeyWords:cashflow,financialstrategyandCompanyValue目錄第1章緒論………………………………………………………………………………………11.1研究背景………………………………………………………………………………11.2研究目的………………………………………………………………………………11.3研究?jī)?nèi)容………………………………………………………………………………1第2章公司財(cái)務(wù)戰(zhàn)略與現(xiàn)金流管理簡(jiǎn)述
