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1、OperationsStrategyinActionOperationsStrategyinActionAGuidetotheTheoryandPracticeofImplementationKimHuaTanAssociateProfessorofOperationsManagement,NottinghamUniversityBusinessSchool,UKRupertL.MatthewsESRCCaseResearcher,NottinghamUniversityBusinessSchool,UKEdwardElga
2、rCheltenham,UK?Northampton,MA,USA?KimHuaTanandRupertL.Matthews2009Allrightsreserved.Nopartofthispublicationmaybereproduced,storedinaretrievalsystemortransmittedinanyformorbyanymeans,electronic,mechanicalorphotocopying,recording,orotherwisewithoutthepriorpermissiono
3、fthepublisher.PublishedbyEdwardElgarPublishingLimitedTheLypiatts15LansdownRoadCheltenhamGlosGL502JAUKEdwardElgarPublishing,Inc.WilliamPrattHouse9DeweyCourtNorthamptonMassachusetts01060USAAcataloguerecordforthisbookisavailablefromtheBritishLibraryLibraryofCongressCo
4、ntrolNumber:2009930867ISBN9781847207777PrintedandboundbyMPGBooksGroup,UKContentsPrefacevii1Introductiontooperationsstrategy12Thepracticeofoperationsstrategyimplementation433Whyisoperationsstrategyimplementationnoteasy?824Guidingimplementation:creativealternativegen
5、eration1035Seeingthebigpicture1336Operationsstrategyimplementationthrougheffectiveprojectmanagement157References208Index217vPrefaceWithinrecenttimestheexplosionofthefinancialmarket,exponentialincreasesinmarketvolatility,uncertaintyininvestmentsandeventhereducedsecu
6、rityinthebankingsector,meanitislikelytherewillbeincreasedinterestintheelementsofanorganisationthatactuallyaddvaluetosociety:operations.Asinterestincreases,therewillbeagreaterneedtoofferthosewithresponsibilityformanaginganddirectingorgani-sationsfromahighleveltore-d
7、iscoverwhattheircompanyactuallydoes,ratherthansimplyviewingitasablackboxthatproducesprofits.Toreclaimtheexecutives’interestinwhatthebusinessdoes,thereisaneedfortheoperationssectortoofferamorecohesiveimageofwhatitdoestotheexecutives,toweanthemofftheiraddictiontokeep
8、ingtheirhandscleanandmanagingbynumbers.Unfortunately,withoperationsinclud-ingalmostallareasofbusiness,creatingsuchacoherentimageisdifficult,withs
