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1、崔保健1,2,黃雪瑩1,厲新建3(1.北京交通大學(xué)旅游系,北京100044;2.內(nèi)蒙古商貿(mào)職業(yè)學(xué)院,內(nèi)蒙古呼和浩特010070;3.北京第二外國(guó)語(yǔ)學(xué)院旅游管理學(xué)院,北京100020)摘要:北京建設(shè)國(guó)際一流旅游城市,必須依靠產(chǎn)業(yè)融合帶動(dòng)現(xiàn)代旅游服務(wù)業(yè)發(fā)展實(shí)現(xiàn)。在構(gòu)建旅游產(chǎn)業(yè)融合發(fā)展的宏觀理論框架基礎(chǔ)上,分析了北京旅游產(chǎn)業(yè)融合發(fā)展的現(xiàn)狀、不足與發(fā)展?jié)摿Γ瑥乃拇蠡驹瓌t出發(fā),探尋北京市旅游產(chǎn)業(yè)融合發(fā)展的制度安排。研究結(jié)果如下:在規(guī)劃協(xié)調(diào)方面,應(yīng)發(fā)展“全產(chǎn)業(yè)鏈”現(xiàn)代旅游服務(wù)業(yè),城市規(guī)劃應(yīng)考慮旅游產(chǎn)業(yè)融合發(fā)展需求,統(tǒng)
2、一、協(xié)調(diào)旅游開(kāi)發(fā)、管理權(quán);在公共服務(wù)方面,應(yīng)真正發(fā)揮政府的公共服務(wù)職能,旅游公共服務(wù)適度市場(chǎng)化;在政策促進(jìn)方面,推進(jìn)旅游發(fā)展民生化,推行旅游用地優(yōu)惠政策,加大金融業(yè)支持旅游業(yè)力度,減稅費(fèi)便利通關(guān),鼓勵(lì)創(chuàng)新商業(yè)模式。關(guān)鍵詞:旅游;產(chǎn)業(yè)融合;制度設(shè)計(jì);北京中圖分類號(hào):F592.7文獻(xiàn)標(biāo)識(shí)碼:AResearchonSystemDesignofTourismIndustrialConvergenceinBeijingCUIBaojian1,2,HUANGXueying1,LIXinjian3(1.TourismDe
3、partment,BeijingJiaotongUniversity,Beijing100044,China;2.InnerMongoliaCollegeofBusinessandTradeVocational,HohhotInnerMongolia010070,China;3.SchoolofTourismManagement,BeijingInternationalStudiesUniversity,Beijing100024,China)Abstract:ThesuccessofBeijingbuil
4、dinginternationalfirst-ratetouristcityreliesonthedevelopmentofmoderntourismindustrydrivenbyindustrialconvergence.Baseonthetheoreticalmacro-frameworkoftourismindustrialconvergence,wediscussedthestatusquo,weaknessandthepotentialoftourismindustrialconvergence
5、developmentinBeijing,andsoughtawayofbettersystemdesignfortheCapital’sindustrialconvergencebetweentourismandotherindustriesfromfourbasicprinciples.Andtheresearchfindingsareasfollows:forindustrialplanning,Beijingshouldplantodevelopmoderntourismindustrythroug
6、houtthewholesupplychain,andurbanplanningshouldconsidertheneedoftourismindustrialconvergencethoroughlywithcoordinatingtheauthorityoftourismdevelopmentandadministration;forpublicservice,thegovernmentfunctionshouldbeclarifiedandpublicservicecouldbeofferedthou
7、ghmarketingoperationmoderately;andforpolicypromotiontourismconvergencecouldbeenhancedbypeople-orien-tedtourismdevelopmentconcept,favorablepolicyintourismland-use,supportbyfinancialindustry,taxreduction,customsfa-cilitationandencouraginginnovationsofbusines
8、smodel.Keywords:tourism;industrialconvergence;systemdesign;Beijing旅游業(yè)屬于服務(wù)業(yè)范疇,與依靠科技革命進(jìn)步的制造業(yè)存在本質(zhì)區(qū)別,現(xiàn)代旅游服務(wù)業(yè)必須滿足以下特征。第一,服務(wù)于現(xiàn)代需求,以人民群眾的旅游需求變化為導(dǎo)向,滿足群眾多元消費(fèi)需求,立足于切實(shí)提高人民生活質(zhì)量。第二,與現(xiàn)代信息技術(shù)緊密結(jié)合,在旅游經(jīng)營(yíng)、管理主動(dòng)運(yùn)用現(xiàn)代科技手段。第三,實(shí)現(xiàn)旅游業(yè)態(tài)