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1、999紅糖姜茶校園活動(dòng)策劃書目錄一、市場(chǎng)分析............................................................................................................................2(一)宏觀環(huán)境....................................................................................................................21、歷史文化..
2、....................................................................................................................22、政策導(dǎo)向......................................................................................................................23、女性健康狀況.............................
3、.................................................................................4(二)微觀環(huán)境..................................................................................................................151、自身?xiàng)l件....................................................................
4、................................................152、競(jìng)爭(zhēng)者狀況................................................................................................................183、消費(fèi)者狀況.....................................................................................................
5、...........23二、活動(dòng)目的..........................................................................................................................25三、活動(dòng)主題..........................................................................................................................25四、活動(dòng)口號(hào)
6、..........................................................................................................................25五、活動(dòng)地點(diǎn)..........................................................................................................................25六、活動(dòng)時(shí)間...................
7、.......................................................................................................26七、活動(dòng)內(nèi)容..........................................................................................................................26(一)線上.......................................
8、...............................................