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1、Customer’sperspectiveOncethisasatopicforacompany’ssalesdepartmenttodothetraining.Bossstoodupandsaid:‘everydaytocarryforwardthespiritofLeiFengofservingthepeople,contrarytothecommercialprinciples;andcustomerisGod’struththatwehavetounderstand.Now,wearemostconcernedaboutprofitsandmanagement,a
2、ndwouldliketotalkaboutthedailyaffairsoftheirbodyworkingmethodsandmanagementpractices.‘Infact,thebossstilldoesnotrealizethatstandinginthecustomer’sperspective,itisthesuccessofeachoneeagersalesstaffshouldatleastdeveloptheworkhabits,butalsothemostbasicofallsalesworkatthesametime,itisaenterpr
3、isesinordertoadapttothenewmarketenvironment,managementmustbeintroducedinasetofnewthinking.Tooneofthemostsimple,mostbasicbusinessactivitiesasanexample.Supposeasalesscenario:Youareashoestores,nowhasacustomercometoyourshelvesbefore,pickupapairofshoeslook,youwalkpast,readytobeginmarketing,you
4、usewhatkindofopeninginterventionnecessary?Thereareseveralways:7Ifthecustomerwasapaleyellowskin,blue-eyedforeignguests,thenthisisnothingmorethanagoodgreetingmode,followedbythetwosidescanbeverynaturallyintothebusinessofthestate.However,inourdailylives,theemphasisonintimacythancourteous,‘May
5、Ⅰhelpyou?’Canonlystrengthenthesenseofdistance,mostconsumersarenotaccustomedto.Apply一句廣告詞,inChina,servicewithasmileembarrassment,itisbettercustomerembarrassment.Manyconsumersencountersuchasituation,usuallyonesentence:‘Icasuallylook,lookaround.‘2,‘MrHello.Ourcompanyhastwentyyearsofhistorydi
6、stributeshoestothemainhigh-endshoes.Thisisourcompany’snationwidechainopenedinArticle8.Ourcompanybusinessobjectiveis:alwayshavearightforyou;ourstaffrequirementsare:athousandmilesbeginswithasinglestep.Sir,doyoubuyapairofwhat?‘Writeseemridiculous,likeacomicdialogueItalkedaboutthe’CulturalRev
7、olution‘period,peopleshouldatleastbeadialogueatthebeginningofthesamequotation.Infact,isnoexaggeration,thisisreallife,wehaveencountereduptoamarketingway,Icallit‘themostenthusiasticstaffwhocombatthesaleofmarketingapproach’.Salesstaffoften7complainedtomethattheirowngoo
