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《深度分銷與深度營銷不是文字游戲（depth distribution and depth marketing are not word games）》由會員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、深度分銷與深度營銷不是文字游戲（Depthdistributionanddepthmarketingarenotwordgames）"Depthmarketing"isacommonterminmarketingprofessionalsinrecentyears,andalsoatermformanymarketingexperts.Well,aconceptofdepthmarketinganddistributionisdeepdistribution.Whenmanyofourmarketingpersonnelalsohavetheknow
2、ledgeofthedepthdistribution,manyenterprisesarealsoonthedepthdistributionpatterninthestageofexploration,anothernewconceptandoftenappearedinthenewspapermarketingprofessionalendallwords,butalsomanymarketingexpertsblabberingtalkedaboutnouns.Isthisaboringgameofwords?Isapowerfulmarke
3、tingnewweaponstooprofoundtobeunderstood?Let'stakealookatthelinksanddifferencesbetweendepthdistributionanddepthmarketing.Theconceptandconnotationofdeepdistribution,theproductorientedmarketingeraundertheguidanceof4Ptheory,hasbeentransformedintothecustomer-orientedmarketingeraguid
4、edby4Ctheory.Inthelastcenturyin90s,isthetransitionperiodChinamarketingimportant,thistimewithChineseeconomythebasicrealizationoftheplannedeconomycompletelytransitiontoamarketeconomy,themarketsupplydemandcontradictionisgraduallyreplacedbypileupinexcessofrequirementdemandcontradic
5、tion.Atonetime,themarketisbecomingmoreandmorefierce,andthecompetitionforlimitedcustomerresourcesisbecomingmoreandmorecommon.Thetraditionalmodelofenterpriseproductdistribution,whichisbasedonthetraditionaldistributionagencyandthemulti-levelwholesalechannel,hasbeenseriouslychallen
6、ged.Manyenterpriseshavegraduallyrealizedthattoreducethechannellevel,especiallytostrengthenthechannelsofterminalchannelcontrolability,improveproductchannelefficiency,improveproductsintheterminalmarketcoverageisthekeytokeepthemarketcompetitiveadvantage.Someenterpriseshavelaunched
7、a"controlterminal"and"reducethelevel"and"flatchannels","selfbuiltnetworkmarketingchannelreformmovement,thusforminganewenterpriseproductsalesmodel,thedepthdistribution.Theso-calleddepthdistribution,alsoknownaschannelprecisionfarming,byreducingtheoriginalchannellevel,andenhanceth
8、eabilityofenterprisesorintermediariesdistributionthrou
