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1、山西大學2013屆碩士學位論文東軟集團BPO業(yè)務發(fā)展戰(zhàn)略研究作者姓名指導教師學科專業(yè)培養(yǎng)單位學習年限王璨劉興華副教授工商管理碩士山西大學MBA教育中心2009年9月至2013年6月二O一三年六月AThesisfortheDegreeofMasterofBusinessAdministrationofOn-jobTraineesatShanxiUniversityin2013DevelopmentstrategyofNeusoftGroupBPObusinessStudentNameJINGⅥ，ANGSupervisorProf．XINrotGHUALIU
2、(計{I』AI，IIJMajorMasterofBusinessAdministrationDepartmentMBACenterofShanxiUniversityResearchDuration2009．09．2013．06June，2013?盤茁一～甥愀中文摘要?????????????????????一=：■：：==意■=．．。4．2東軟集團BPO業(yè)務的SWOT因素分析?????????????．184．2．1東軟BPO業(yè)務發(fā)展的優(yōu)勢?』??????????????．．184．2．2東軟BPO業(yè)務發(fā)展的劣勢?．．．．．．．????????????
3、?．214．2．3東軟BPO業(yè)務發(fā)展的機會???????????????．．224．2．4東軟BPO業(yè)務發(fā)展的威脅???????????????．．234．3東軟集團BPO業(yè)務的總體戰(zhàn)略一SO戰(zhàn)略????????????25第五章東軟集團Bru業(yè)務發(fā)展戰(zhàn)略及對策??????????????．．295．1東軟集團BPO業(yè)務差異化發(fā)展戰(zhàn)略??????????????．．295．1．1產(chǎn)品差異化戰(zhàn)略????????????????????295．1．2服務差異化戰(zhàn)略????????????????????305．2東軟集團BPO業(yè)務的市場戰(zhàn)略?????????
4、???????．．3l5．2．1積極培育國內(nèi)市場???????????????????315．2．2堅持穩(wěn)定日韓市場???????????????????315．2．3著力拓展歐美市場???????????????????325．3東軟集團BPO業(yè)務的發(fā)展對策????????????????．335．3．1提升服務能力，積累產(chǎn)業(yè)經(jīng)驗??????????????335．3．2建立戰(zhàn)略聯(lián)盟，整合產(chǎn)業(yè)資源??????????????345．3．3加快服務創(chuàng)新，引領產(chǎn)業(yè)發(fā)展??????????????345。3。4打造業(yè)務品牌，樹立產(chǎn)業(yè)形象???????????
5、???345．3．5重視人才培養(yǎng)，促進產(chǎn)業(yè)擴張??????????????355．3．6注重知識產(chǎn)權，消除產(chǎn)業(yè)疑慮??????????????35第六章結論與展望?????????????????????????376．1研究結論??????????????????????????376．2不足之處與展望???????????????????????38參考文獻?????????????????????????????．．39攻讀學位期間取得的研究成果????????????????????．．41致謝??????????????????????????
6、?????．．42個人簡況及聯(lián)系方式????????????????????????．．43承諾書??????????????????????????????．．44學位論文使用授權聲明???????????????????????．．45ContentsChineseAbstract???．?????????．?．?．??．．．．．?．．????．．．??????．?．??．IABSTRACT????????????????????????????IIIChapter1Introduction?????．????????????????????．???
7、???．I1．1ResearchBackground?????????????????????????????11．2ResearchPurposeandMeaning?????????????．?????．?????2i．3ResearchideasandResearchMethods??????????．?????????．．21．3．1ResearchIdeasandtheMainContent?????????????????．21．3．2ResearchMethods?????????????????．．?????????．．3Chapter2
8、SummaryofBPODevelopmentStrategyTheory?．?
