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1、畢業(yè)論文(設(shè)計)PragmaticPrinciplesinEnglishBusinessCorrespondence1.Introduction12.IntroductiontoEnglishbusinesscorrespondence32.1Definitionofbusinesscorrespondence32.2FunctionsofEnglishbusinesscorrespondence32.3CharacteristicsofEnglishbusinesscorrespondence42.3.1Completeness5
2、2.3.2Concreteness52.3.3Clearness62.3.4Conciseness62.3.5Courtesy62.3.6Consideration72.3.7Correctness73.PragmaticPrinciplesinEnglishbusinesscorrespondence83.1BriefIntroductiontoPragmaticPrinciples83.2Grice'sCooperativePrinciple93.2.1QuantityMaximandthecompletenessandconc
3、retenessprinciple103.2.2QualityMaximandthecorrectnessprinciple113.2.3RelationMaxim133.2.4MannerMaximandtheclearandconciseprinciple143.3Leech’sPolitenessPrinciple153.3.1Definitionofpoliteness153.3.2MaximsofLeech'sPolitenessPrinciple163.3.2.1TactMaximandGenerosityMaxim17
4、3.3.2.2ApprobationMaximandModestyMaxim183.3.2.3AgreementMaxim183.3.2.4SympathyMaxim194.PragmaticstrategiesinEnglishbusinesscorrespondence204.1Writerstrategy204.2Receiverstrategy214.3Messagestrategy225.Conclusion23References241.IntroductionWiththedevelopmentoftechnology
5、,businesscorrespondenceisexperiencingarebirth.Inordertosavetimeandcutexpense,thousandsuponthousandsofbusinesscommunicationswereconductedthroughcableortelexbefore,arenowbeingsentby25畢業(yè)論文(設(shè)計)faxore-mail.Inthiscase,masteringtheskillsofwritinganeffectivebusinessletterinsho
6、rttimehasbecomeanemergenceforthosewhowanttorepresentthemselvespositivelytotheircustomers,competitorsandemployers.However,composingagoodbusinessletterisnotapieceofcakeforthosewholackofbasicinformationofbusinessletter,especiallyEnglishbusinesscorrespondence,andpragmaticp
7、rincipleswhichguidethewritingofcorrespondence.CommercialEnglishisaspecialtermgiventoEnglishbynon-Englishspeakingnationsforinternationaltrade.WhataspecialkindofcharacteriscommercialEnglish?CommercialEnglishisstandardEnglishadaptedtospecialbusinesspurposes.Fewinternation
8、albusinesstransactionscoveringfinance,law,advertisementandaccountant,canbefluentlycarriedoutwithoutcorrespondenceatso
